Aaron Jones

Senior Account / Production / Event Manager

London, United Kingdom
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Projects credited in

About me

A creative marketeer specialising in spirits, alcohol, beverage, and the UK on-trade. I have excelled through an experiential creative agency, a global portfolio of brands, and many iconic on-trade accounts. I am a determined dreamer and a creative collaborator with a passion for the drinks industry and love for engaging experiences.


  • Event Management
  • Advocacy
  • Client Management
  • Events Production
  • Consumer Activation
  • Experiental Marketing
  • Consumer Marketing
  • Public Speaking
  • Training Delivery
  • Training Development

People I’ve worked with

Companies I’ve worked with

  • House of Holland

    House of Holland

    • Fashion and Textiles
  • Wasserman


    • Marketing & PR
  • Bacardi


    • Non Creative Industries
  • B

    Bombay Sapphire

    Work history


    Founder / Producer


    Sep 2019
    • London, United Kingdom
    • Freelance
    • A unique creative consultancy specialising in advocacy, production, and experiential marketing throughout the UK's on and off trade. Clients include Bacardi Martini Limited, La Maison Wellness, and Our Home Bar.


    Senior Account Manager

    Wasserman Experience

    Apr 2018 - Apr 2020
    • London, United Kingdom
    • Full Time
    • An international creative agency, consultancy, and leader in experiential marketing. Working within the experiential marketing accounts team, I was responsible for on-trade activations and incubator brands, including Grey Goose, Bombay Sapphire, & St Germain. - Lead various multi-shareholder projects up to budgets of £180K through concept, planning, budgeting & live activation. - Developed successful proactive pitches; creating revenue. - Held the role of in-house brand guardian, assisted with the creation and design of activation toolkits and POS material. - Managed and mentored a team of 4.


    Training Manager / Trade Ambassador

    Bacardi Martini Limited

    Jan 2014 - Apr 2018
    • London, United Kingdom
    • Full Time
    • The World’s largest family owned spirits company. Working within the BBFB Advocacy team I provided brand teams with consumer marketing and sales insight and created on-trade training programs based on 15 years of high profile hospitality experience. - Lead the development, design, & implementation of industry leading advocacy program, Jigger Beaker Glass. - Collaborated with on-trade accounts such as Soho House, Gordon Ramsay Holdings, and - - The Savoy to achieve many innovative activations and training platforms. - Built an extensive network throughout the UK on-trade.



    Diploma in Integrated Marketing


    Sep 2019
    • London, United Kingdom


    Architectural Design - Masters Degree with Honors

    The University of Edinburgh

    Sep 2004 - Jul 2008
    • Edinburgh, United Kingdom