About me
A creative marketeer specialising in spirits, alcohol, beverage, and the UK on-trade. I have excelled through an experiential creative agency, a global portfolio of brands, and many iconic on-trade accounts. I am a determined dreamer and a creative collaborator with a passion for the drinks industry and love for engaging experiences.
Work history
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Founder / ProducerAD.X LONDON
London, United KingdomFreelance
A unique creative consultancy specialising in advocacy, production, and experiential marketing throughout the UK's on and off trade.
Clients include Bacardi Martini Limited, La Maison Wellness, and Our Home Bar.
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Senior Account ManagerWasserman Experience
- London, United KingdomFull Time
An international creative agency, consultancy, and leader in experiential marketing.
Working within the experiential marketing accounts team, I was responsible for on-trade activations and incubator brands, including Grey Goose, Bombay Sapphire, & St Germain.
- Lead various multi-shareholder projects up to budgets of £180K through concept, planning, budgeting & live activation.
- Developed successful proactive pitches; creating revenue.
- Held the role of in-house brand guardian, assisted with the creation and design of activation toolkits and POS material.
- Managed and mentored a team of 4.
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Skills
- Event Management
- Advocacy
- Client Management
- Events Production
- Consumer Activation
- Experiental Marketing
- Consumer Marketing
- Public Speaking
- Training Delivery
- Training Development