About me
As ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ถ๐ฟ๐ฒ๐ฐ๐๐ผ๐ฟ ๐ผ๐ณ ๐๐ฒ๐ฎ๐ฟ๐ฑ, I create and implement culture-first marketing strategies to help brands find their place in people's lives. Our clients include Sonos, Audio-Technica and War Child, for whom we created the club music fundraising platform The Right To Dance, which raised ยฃ137k and won a Campaign Mag award in its first year.
As ๐๐ผ-๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐ฆ๐๐ฎ๐บ๐ฝ ๐ง๐ต๐ฒ ๐ช๐ฎ๐
I have grown a student blog into one of the leading UK voices in underground music. As ๐๐ผ-๐๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ผ๐ณ ๐๐
๐๐ฟ๐ฎ ๐ฆ๐ผ๐๐น ๐ฃ๐ฒ๐ฟ๐ฐ๐ฒ๐ฝ๐๐ถ๐ผ๐ป I have created a multi-national collaboration project in partnership with the British Council and Arts Council that connects, empowers and support musical creativity around the world. As the ๐ฃ๐ฟ๐ผ๐ด๐ฟ๐ฎ๐บ๐บ๐ฒ ๐ฎ๐ป๐ฑ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐ฟ ๐ผ๐ณ ๐ช๐ผ๐ฟ๐น๐ฑ๐๐ถ๐ฑ๐ฒ ๐๐ , I played a key role in the establishment and development of Gilles Peterson's award-winning online radio station.
I have brought value to a number of organisations through effective marketing and communication strategies, aided by my productive relationships with brands, PR companies, booking agents, labels, DJs and musicians. My extensive experience driving cultural trends provides me with a unique insight into the behaviour of early adopting millenials.
I am confident challenging the status quo and bringing new arguments into play to promote change, while being an excellent project manager who can effectively bring people and ideas together to develop practical solutions to complex issues.
I have used my experience and knowledge to provide consultancy to companies as a music supervisor for their events, marketing and communications.
Projects
- Stamp The WaxStamp The Wax is a online platform that presents underground music and related culture through reviews, documentaries, mixes, events. As Co-Founder and Editor-in-Chief, my role is to lead the creative, strategic, promotional and financial development of the site. I am also a resident DJ playing at clubs and festivals around Europe and an Executive Producer for our films. Since it's inception in 2011, I have developed the platform to become a key UK influencer online in underground music, with over 30 writers and editors, 70,000 unique users a month and an annual turnover of over ยฃ25,000.
Skills
- Creative Copywriting
- Music Programming
- Brand Copywriting
- Music Consulting
- Editorial Content
- Content Strategy
- Audio Content
- Electronic Music
- Music Supervision
- Content Creation