Projects credited in
- Global First Sampling Campaign on Hearst NetworkIn a first to market revolutionary sampling execution, La Mer worked with Hearst and So Post to drive a very targeted campaign to sample our eye cream (The Eye Concentrate) creating a new InContext digital display product in the process, running on the Hearst Network.
Work history
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Digital Marketing Asst. Manager - La Mer & DarphinThe Estée Lauder Companies Inc.
- London, United KingdomFull Time
Managing the media strategy, budget and channel mix for two brands; La Mer and Darphin, in the UK region. Channels including; Paid Social, Media Partnerships, Display, Paid Search and OOH activations.
Digital Media CoordinatorBurberry
- London, United KingdomFull Time
Working across digital media channels including; Paid Social, Paid Search, Affiliates and Display from a global strategy and planning perspective.
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Skills
- Marketing
- Marketing Strategy
- Strategy
- Strategic Planning
- Brand Management
- Brand Strategy