Abbie Lane

Abbie Lane

PR ManagerLondon, United Kingdom
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Abbie Lane

Abbie Lane

PR ManagerLondon, United Kingdom
About me
Hello there! I’m Abbie, a creative PR with extensive experience in leading content projects, innovative outreach campaigns, experiential events and influencer marketing strategies.
Projects
  • Influencer Interviews
    Influencer InterviewsWhilst working at Pandora Jewellery, I managed and implemented a series of influencer projects focused on creating interesting content for email marketing, store screens and social media channels. In this project, I managed and led the creation of three visual interviews with celebrity Emily Blackwell, singer songwriter Rachael O’Connor and stylist Lucy Walker. Here’s the lovely Emily’s video... Shot by MDRN Love Hair & make-up by Rebecca Richards Interviewed by Clare Coulson
  • Influencer Awards - Vox Pops
    Influencer Awards - Vox PopsI interviewed the winners of the Cosmopolitan Influencer Awards in 2018 - here’s a little overview! Video by MDRN Love
  • Influencer Campaign Video - Thailand
    Influencer Campaign Video - ThailandWhilst at Pandora Jewellery, I headed up influencer-led content. During a press trip to Thailand, I managed the creation of a beautiful video featuring our brand ambassadors that was played on store screens across the country to promote the new Summer collection. This was definitely one of my favourite projects! Shot by MDRN Love
Work history
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    S
    PR ManagerSister Jane
    London, United KingdomFull Time
    I manage and run the press department of both Sister Jane and Ghospell, promoting each brand through media placement, influencer marketing and events on a local and global level.
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    PR ExecutivePandora Jewellery
     - London, United KingdomFull Time
    During my time at PANDORA Jewellery UK, I was promoted from PR Assistant to PR Executive in 2017. I was the go-to for all things digital PR and influencer content in a versatile, fast-paced role that involved strategy development, project management, budget management, cross-team collaboration and creativity.
Skills
  • Adobe Create Suite
  • Photoshoot Planning
  • Celebrity Interviews
  • Copywriting
  • Content Creatiion
  • Public Relations
  • Event Marketing
  • Influencer Marketing
  • Campaign Creation
  • Presentation Design
Education
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    BA Fashion Communication and PromotionNottingham Trent
     - Nottingham, United Kingdom