Abby Edwards

Abby Edwards

Illustrator and Graphic DesignerLondon, United Kingdom
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shuyu wen
Jude Addy
Antonia Nehring
Abby Edwards

Abby Edwards

Illustrator and Graphic DesignerLondon, United Kingdom
About me
Illustrator and visual designer from Manchester, living in London. Please get in touch if you would like to discuss any opportunities or commissions at:
  • Annie Mals - Freddie the Jellyfish
    Annie Mals - Freddie the JellyfishIllustrated and designed children's book. 2022
  • Annie Mals - Brodie the Bird
    Annie Mals - Brodie the BirdIllustrated and designed children's book. 2022
  • Annie Mals
    Annie MalsWorked on array of projects such as creating posts and illustrations for their social media channels and the official website launch as well as coordinating the creation of two mascots with Rainbow Productions. 2022
  • Pool Day
    Pool DayFreelance commission
  • Records and Lingerie
    Records and LingerieFreelance commission
  • MyFirstHappySelf Journal
    MyFirstHappySelf JournalIllustrated and created journal for children aged 3–6. 2020
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Work history
    Lead Illustrator and DesignerAnnie Mals ltd
    London, United KingdomFreelance
    • Oversaw all style and concept development for children’s book series, working directly with writer and owner of Annie Mals • Lead designer and illustrator on several books for series, including Freddie the Jellyfish and Brodie the Bird, ensuring all deadlines were met • Liaised directly with printers, securing all files were correctly set up for artwork • Supervised the creation of banners and illustrations for official website launch • Created social media and marketing posts, optimising their new branding style • Head of all logo development • Coordinated creation of two mascots with Rainbow Productions for official book launch in several schools around the UK. Project managed with external suppliers on our vision for the mascots, fabrics, colours, sizing, costings and deadlines
    Lead Illustrator and DesignerMacDuff 1890
     - London, United KingdomFreelance
    • Launched a range of illustrative, large scale banners for new store opening • Collaborated directly with clients on style, layout and illustrations ensuring store launch was successful
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  • Project Management
  • Adobe Photoshop
  • Adobe Indesign
  • Adobe After Effects
  • Photoshop
  • Logo Design
  • Typography
  • Character Development
  • Powerpoint
  • Keynote
    BA (Hons) First Class, Animation & Motion GraphicsUniversity of Edinburgh
     - Edinburgh, United Kingdom
    Foundation Diploma in Art and DesignLeeds College of Art
     - Leeds, United Kingdom