Work history
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Senior Strategic PlannerHunterLodge Advertising
Rickmansworth, United KingdomFull Time
o Take client briefs and develop business, technology, marketing and advertising strategies to achieve business objectives
o Translate business objectives and strategies into actionable plans
o Set objectives, KPIs and measurement plans for all campaigns and ensure campaign effectiveness
o Consult under the framework of people, process, data and technology to ensure the right people, processes and technology are in place to drive business performance and achieve objectives
o Conduct primary and secondary research into industries, markets, competitors and audiences to draw insights to drive business performance
o Analyse data from both primary research and secondary research to glean insights
o Project manage all consulting projects through the business to ensure jobs are efficient and profitable
o Work closely with the account management, creative and media teams
o Present all findings to clients ranging from the marketing team to the c-suite
o Core member of pitch teams and aid in the writing of tenders (PQQs and ITTs) and final presentations
o Key clients include: Trevor Sorbie, STORM Watches, McLaren Automotive, Volkswagen Financial Services, Pearson Education, The Start Up Loans Company, Jones Lang LaSalle, Hanover Housing, Cats Protection
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Content Marketing ManagerBrandworkz
- London, United KingdomFull Time
o Created the content marketing strategy from scratch to engage, nurture and convert leads
o Implemented the strategy through effective planning
o Wrote all articles, blogs, whitepapers, infographics and email content for the strategy
o Managed the related technology platforms (Salesforce, Pardot and Wordpress) to ensure the strategy ran according to plan
o Reported on and analysed all activity through Salesforce, Pardot and Google Analytics to optimise the campaigns and content
o Reported to the board and calculated ROI
o Hosted and wrote bi-monthly webinars for three segments - prospects, leads and current customers
o Created and edited video content
o Aided in other general marketing tasks including SEO, inbound marketing, completing tenders (PQQs and ITTs), event planning, press releases, internal communications and client communications
o Key clients included: JLL, Red Bull F1 Racing, NBCU, Aon and Rathbones
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Skills
- Strategy
- Marketing Strategy
- Strategic Planning
- Brand Management
- Brand Strategy
- Digital Marketing
- Content Strategy
- Research
- UX Design
- CRM Campaigns
Education
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MSc International Management and MarketingHenley Business School
- Reading, United Kingdom
Modules included: Financial Management, International Strategic Management, Principles of Marketing, Global Marketing, B2B Marketing, Digital Marketing, Management in Creative and Cultural Industries and Market Research
Key projects included:
o B2B poster project looking at the value of supply chains
o Market research project that required the development of a hypothetical product, the gathering and analysing primary and secondary research to pitch the product
o Digital Marketing Project that used a real company’s website and Google Analytics to assess and make recommendations on how to improve the company’s digital strategy
o Financial management project on assessing the financial position of a company during the recession
Final business project titled, How do Digital Communities Improve Brand Equity and Increase Brand Loyalty in the Sports Apparel Industry – Distinction
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2.1 (Hons) BA General StudiesCentral College
- Pella, IA 50219, USA
2.1 studying business, cross cultural studies and exercise science with a minor in Spanish
Played soccer for the university’s first team
Studied abroad in Granada, Spain and London, England