About me

Bilingual, growth-focused Marketing Director, Strategist with a demonstrated track record of achievement and success in driving brand recognition and customer engagement on a global scale across core market segments. Leverage an analytical and data-driven approach to developing marketing strategies whilst meticulously planning and scheduling program initiatives to ensure efficiency, productivity, and success in line with metrics and deliverables. Advanced understanding of market dynamics, competitor monitoring, consumer behaviour, program management, business development and marketing across digital and traditional channels to maximise reach. Creative thinker with an aptitude for spearheading the marketing cycle. Able to develop a holistic vision for marketing success while continually aligning marketing output with high-level corporate objectives. Collaborative communicator with an ability to build consensus within the team and influence decision-making at C-Suite level. Areas of Expertise include: Strategic Planning & Analysis, Global Marketing, Lead & Demand Generation, Marketing Growth, Campaign Management,
Retail Marketing,
Publishing Marketing, Healthcare Marketing, Strategic Alliances, Budgeting, Branding, Business Development, Program Management, Account Management, Sales & Business Development Support, Commercial Experience and Event Management.

QuestionsProjectsExperienceTeam

Work history

D
D
Director of Program ManagementDataFlow Group
Apr 2017 - Mar 2019Saudi ArabiaFull Time
• Plan and deliver the key programs and initiatives of the organization • Initiate and set long term goals for programs according to the strategic objectives of the organization to achieve a successful outcome of the programs • Manage the strategic relationship with both senior internal and external stakeholders, as well as providing needful consultation and understanding of expectations • Maintain timelines of programs launch and manage schedules, identify risk and clearly communicate them to senior stakeholders. • Develop new initiatives and support the organization’s strategic direction. • Build budgets and operating plans to help achieve program goals • Create program evaluation framework to assess the strengths and areas of development, enhance efficiency and productivity of procedures and people • Manage all marketing strategic initiatives related to the programs • Oversee the collection and documentation of records related to the programs • Manage all statistical and project reports from preparation to presentation to board members
D
D
Marketing & Communications DirectorDataFlow Group
Feb 2014 - Mar 2017JordanFull Time
• Develop and implement global marketing and communication strategies in line with strategic executive management directives • Responsible for the strategic direction and execution of all internal and external communications • Establish strategic alliances and relations with key public and private entities to enhance market presence and brand outreach • Oversee and contribute to the development of creative concepts to help meet company objectives • Manage planning, execution and participation in global events • Manage relations with core public and private clients to create joint campaigns to stimulate revenue growth • Spearhead global advertising and promotional campaigns and activities • Identify market opportunities for launching existing and new products • Analyze market research and trends as well as competitor data to incorporate into strategic planning • Build trust, promote effective communication, drive execution and foster innovation among team members located across local and regional offices • Prepare and showcase marketing and communications strategies, presentations and activities to the Board of Directors and C-Suite members • Demonstrate strong, effective and highly visible leadership among the Marketing and Communications Team in order to capitalize on their full potential, and identify innovative approaches to enhance organizational performance

+ Show more

Skills

• Marketing
• Marketing Automation
• Marketing Branding
• Marketing Campaigns
• Marketing Communications
• Marketing Collateral
• Marketing Consulting
• Marketing Planning
• Marketing Promotion
• Marketing Strategy
• Acquisition Marketing
• B2B Marketing
• Affiliate Marketing
• Marketing Management
• Lead Generation
• Leadership
• Project Management
• Program Management
• Team Management
• Retail Marketing
• B2C
• B2C Campaigns
• B2C Marketing

Education

K
K
MA in Strategic MarketingKingston University
Oct 2010 - Jan 2012London, United Kingdom