Abi Aldridge-Apaza

Abi Aldridge-Apaza

Visual Merchandiser / Designer / Visual ArtistLondon, United Kingdom
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Abi Aldridge-Apaza

Abi Aldridge-Apaza

Visual Merchandiser / Designer / Visual ArtistLondon, United Kingdom
About me
Experienced Designer and Visual Merchandiser with a demonstrated history of working in the museum, arts and retail industry. Explorer of sustainability and circular economies. Skilled in Vectorworks, AutoCAD, Sales, Web Design, Adobe Creative Suite, installation and Fine Art. Strong design professional with a Bachelor of Arts (BA) focused in Interior Architecture from the University of Brighton.
Projects
  • Andy Warhol Exhibition Shop
    Andy Warhol Exhibition ShopThe retail space accompanying the highly anticipated exhibition at Tate Modern, showcasing an exciting range of Andy Warhol products, books and print. I participated in the design down to the installation of this project.
Projects credited in
  • After Isolation: A future imagined/predicted
    After Isolation: A future imagined/predictedAfter isolation will explore the theme of our life after the pandemic. Through different angles (mental health, social and environmental) we will study the capacity of human being to be adaptable and the possibilities of change that this situation has brought us, change we can bring to the world that needs so much of it. The exhibition will gather 9 women artists showing prints, photography, video, paintings and more. Join us at Bermondsey Project Space from 24th August to 28th August 2021. IG
  • Nature Encapsulated
    Nature EncapsulatedEveryone has a different view on wilderness and their own definition and relation to it. Nature Encapsulated aims to explores the difficulty of defining wilderness in our current world and our ways to live within it. We aim to bring an optimistic perspective on the preservation and utilisation of nature and hope to inspire and incite positiveness. The exhibition is a recognition of the crucial importance of wilderness left on earth; the power of nature on the mind and emotional reactions to it;
Work history
    TATE logo
    TATE logo
    Visual Merchandise AssistantTATE
     - Bankside, London SE1 9TG, UKFull Time
    Highlights include: - Contributing to the design and installation of many Tate (Modern, Liverpool and Britain) blockbuster exhibition shops including Olafur Eliasson, Keith Haring, and Andy Warhol. - Involvement at all stages of over 15 window schemes. - In 2019-20, contributing to refitting 4 core-shops across all Tate London sites. Duties: - Conceptualising an engaging interior customer journey, adapting to COVID regulations. - Producing detailed floor, wall, fixture and window merchandise plans using digital design software. - Graphic design and copy-writing for point of sale material. - Implementing and maintaining daily in-store VM standards for up to 10 Tate Modern shops and windows using sales data and retail feedback. - Working efficiently as part of a small team on a minimal budget. - Liaising and negotiating with internal/external stakeholders throughout daily tasks and ongoing projects. - Installation and build of promotional/seasonal schemes including production of 3D props. - Organising and managing a fast-paced varied schedule, responding quickly to changing priorities. - Researching and visiting new, innovative VM trends including sustainable practices.
Skills
  • Visual Merchandising
  • Adobe Create Suite
  • Technical Drawing
  • Photography
  • Copywriting
  • 3D Design
  • Interior Architecture
  • Microsoft Office
  • Visual Storytelling
  • Conceptualisation
Education
    U
    U
    BA Interior ArchitectureUniversity of Brighton
     - Brighton, United Kingdom
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Foundation Diploma in Art and ArchitectureUniversity of The Arts London (UAL)
     - London, United Kingdom