An adaptable, articulate, and passionately curious marketer, with a skillset encompassing community management, youth engagement, social media strategy and client services From being one of Google’s first-ever digital marketing apprentices, to managing, engaging and growing online youth communities around typically hard-to-engage topics such as health and politics every day, I am incredibly excited about the immense potential of creative digital communication and finding new and authentic ways of engaging people with a message. I am looking for a social role in an innovative organisation where I can continue to grow, while designing, implementing and executing impactful and creative campaigns instrumental to the continued growth of the business.
While initially sitting solely within the account handling team at award-winning youth engagement agency Livity, working with young people every day, I have pro-actively carved out a multi-disciplinary role that bridges the gaps between client, strategy and execution. Staying true to my passions in social media and community management I've shaped my role at Livity to reflect this, leading on community management for clients such as Public Health England, Channel 4, Ingeus and Barclays LifeSkills, across platforms and across teams, serving as account handler, community manager and social copywriter while building and maintaining trust as direct client contact. As day-to-day client contact on projects, managing internal team diaries, creative resourcing and general project admin including the creation, management and monitoring of budgets through the entire project life-cycle, I also occupy the roles of community manager and junior copywriter on a project-by-project basis, prioritising tasks, adapting my style of working and managing my time accordingly. From proficiency in traditional project admin tasks, budgets, timing plans, status documents and contracts, to talent negotiations and influencer outreach, with a keen outside interest in the YouTube community, maximising the opportunity to diversify and gain a breadth of experience has been central to my time at Livity so far. Notable achievements include: ?Driving an increase to 25k YouTube subscribers for series 3 of “The 4:01 Show” for client Public Health England, managing a combined community of 35K 11-15 year olds across YouTube, Twitter and Facebook while feeding live on-the-ground insight in to both the adaptive social media strategy and the wider content strategy. The show engages young people in conversation about prevalent health issues in an effort to prevent or delay ‘risky behaviours’ so tone of voice and safeguarding are crucial ?Personally selected to oversee the agency’s Twitter presence, I schedule the rota of employees who man the account in small teams on a rolling weekly basis, help shape internal KPIs for the platform and brief employees of all levels from across the agency who wish to join the Twitter team, on best practice and tone of voice Facilitating a series of 10 weekly live Twitter Q&As around 4:01 Show episode uploads with key influencer talent as featured on the show. This involved scripting questions for sign-off from both client and talent, liaising with talent and their management, both to brief beforehand and keep an open line of communication during, as well as facilitating the Q&A itself, moderating responses, surfacing valid audience questions, being responsive and timely, and being aware of any escalating situations. This was especially important due to the sensitive nature of some of the topics covered, such as body image, consent, and mental health
As one of Google's first ever digital marketing apprentices, my role centred around bringing compelling insights and experiences to life, and helping Google’s largest customers imagine what is possible with digital, focusing on the transition from traditional marketing tactics to new online, mobile and social strategies. Day-to-day I executed a calendar of events and related collateral, designed to help shift spend to digital by linking online marketing to both brand impact and offline sales. Notable achievements include: ?Creating and managing the pipeline process for surfacing and creating case studies which recognise the innovative, successful use of Google products and platforms in campaigns across the UK. This process was then developed to scale across Northern and Central Europe with a view to implementing globally ?Planning and executing a number of large-scale events, including the [email protected] series, involving partnering with media agencies such as Mindshare and iProspect to both inform and inspire over 200 of their clients about the possibilities of digital and the implications for their businesses ?Creating and managing content such as the YouTube Ads Leaderboard for external Google site Think Insights UK, including copy writing, editing, proof-reading, and the management of assets ?Awarded 5 peer bonuses for going above and beyond duties
City and Guild Level 3 Apprenticeship with 1-year industry placement at Google
Certificate of HIgher Education