An ambitious events professional specialising in the ideation, production, strategic development and profitability of new and existing events. A breadth of experience organising events from 200 to 20,000 people, with a focus on creating new events and partnerships and working in unique, high profile, challenging venues. A background in the production of complex, multi-faceted events and the development of events divisions from scratch, such as Time Out Live and the RAF Museum Cosford Food Festival. A keen advocator for the industry, appearing on and chairing a range of panels.
Projects
Work history
D
D
Event Director and ConsultantDakin Events
United KingdomFreelance
Event management and consultancy: spearheading an events business specialising in creative, sustainable events that breathe life into unusual spaces, attract new audiences and expand business potential. From concept through to delivery and legacy, I specialise in placemaking, creative spaces, heritage and cultural venues, brand experiences and festivals. Responsible for business development, project management, production, budgeting and promotion.
Strategic events development, business planning & production: clients include Discover Bucks, Shrewsbury BID, Brand Events, JCB, Ludlow Castle, Need to Know, Powerhouse Studios (secured £345k of investment and launched a new arts venue in the centre of Hereford), Shropshire Council (as Cultural Events Co-ordinator) and Caring for God’s Acre. Designing, developing and delivering new events, events programmes & events manuals, processes & procedures and project evaluation
Events Manager
- Creating, developing and delivering an events business within Time Out, generating value across Time Out through standardised, centralised live consumer engagement, identifying new opportunities and developing existing opportunities to their optimum profit level
- Working across Time Out’s key verticals to deliver exceptional experiences, generate revenue and develop and build brand loyalty. Acting as the hub for event activity and live events across the business including partnerships, marketing, creative solutions and editorial
- Delivering revenue of over £269k with 31k plus attendees through 158 events in 2015. On target to deliver over £300k revenue in 2016 with attendance of over 40k
- Developing relationships with venues, performers, events companies and cultural institutions through new initiatives e.g. After School Club with the Natural History Museum, Silent Discos with the Cutty Sark, The House of Time & Wonder with Disney and Time Out Loves…Spies with StudioCanal
+ Show more
Skills
- Events
- Creative Event
- Live Event
- Outdoor Event
- Event Execution
- Event Organisation
- Business Development
- Project Direction
- Strategy Development
- Budget Management
Education
International Relations
-