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Abigail Lowman

Marketing Executive


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  • Events
  • Marketing PR
  • Theatre
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Market Research
  • Social Media Marketing
  • Communications
  • Excel
  • Indesign
  • Office
  • Powerpoint
  • Word

Work history


Marketing Executive


Apr 2014
  • Developing and activating social media plans across multiple business lines increasing brand awareness (above average engagement), Implementing lead generating campaigns including; F1 competitions and promotion of Randstad products, Strategic candidate email content planning achieving a 15% increase in candidate registrations, ROI reporting on all activity used to assess job board budgets and GP gained from candidate events, Client event planning and co-ordination, Marketing collateral creation/briefing/distribution; salary surveys and brochures, Ensuring candidate and client data is optimised on the client management system, Segmenting data within Dotmailer for highly targeted email campaigns, Basic knowledge of HTML coding in webpage creation, Briefing SEO focuses for the business to our external agency, Leverage PPC according to budget and current business focus, Candidate profiling to align and personalise communications.




Northumbria University Newcastle

Aug 2005 - Jun 2008
  • Facilitation, community drama