Abigail Mesnard
Available

Abigail Mesnard

Group Marketing and Events ManagerUnited Kingdom
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Lauren Yvonne
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Abigail Mesnard
Available

Abigail Mesnard

Group Marketing and Events ManagerUnited Kingdom
About me
With my strong track record of meeting and exceeding expectations across different roles and disciplines, I believe that being self­‐motivated and hardworking is essential to being successful. As well as having logistical and operational knowledge I have created, integrated and executed strategic marketing campaigns to effectively grow the business and acquire new leads. My experiences and employment have sculpted me into dynamic individual with a great ability to adapt to my surroundings. I take great enjoyment out of building a strategy and campaign from conception to conclusion, working effectively to deadlines. Currently looking for an opportunity to continue the development of my career in the Creative Marketing, Production and Management industries.
Projects credited in
  • House of Cards - Arts University Bournemouth
    House of Cards - Arts University Bournemouth"For a university like no other, a prospectus like no other. Our house of cards prospectus, for future BA, MA and Prep HE students, is designed to make you think creatively."
  • Summer Shows – Arts University Bournemouth
    Summer Shows – Arts University BournemouthA collection of interviews with graduating BA students. See the people and projects behind the Summer Shows.
Work history
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    Marketing and Events ManagerReynolds Group
    Sevenoaks, United KingdomFull Time
    • Writing, delivering, monitoring and reporting on Marketing, Social Media & Events strategies across the Reynolds Group, through HTMLs, Print Campaigns, Digital Landing Pages for the Website, Social Media content and outreach to maximize revenue impact made • Defining Brand Guidelines and Tone of Voice, uniting different business areas • Built customer relations through redesigning and relaunching a monthly newsletter and blog to be sent to targeted groups of current and potential stakeholders • Developing the Customer Decision Journey from first contact to becoming loyal clients through building database of qualitative and quantitative data • Building Relationships with local & national brands to raise profile of the Reynolds Group, resulting in a heavy influence on attributed income across the business. Local and national brands include, but are not limited to Aston Martin Owners Club, Ferrari Owners Club, Jardine Motors, A Kentish Wedding, The Foodfest & Guy Portelli
    R
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    Events and Front of House ManagerReynolds Group
     - Sevenoaks, United KingdomFull Time
    • Setting high standards and delivering appropriate training for my team of 12 and other relevant departments in Customer Service, Sales and CRM knowledge • Increasing revenue from £12,000 a month to £25,000 over a period of 6 months within The Waterleaf Restaurant • Improving out-reach and in-reach within The Waterleaf Restaurant by building a strategy to entice our membership base in through monthly events and private dining offering to convert these into regular restaurant attendees • Maintain The Reynolds Retreat and Fitness Spa’s Key Performance Indicators on a weekly basis to ensure accuracy of our quantitative and qualitative measurements
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Skills
  • Marketing
  • Creative Events
  • Events
  • Digital Maketing
  • Copywriting
  • Advertising Campaigns
  • Project Management
Education
    Arts University Bournemouth logo
    Arts University Bournemouth logo
    BA (Hons) Art and Event Management Arts University Bournemouth
     - Bournemouth, United Kingdom
    Awarded a Upper Second Class Degree with Honours
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    M
    3 A-Levels (2 B's, 1 C), 4 AS Levels (1 A, 2 B’s, 1 D)Maidstone Grammar School for Girls
     - Maidstone, United Kingdom
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