Abigail Parslow Fashion Marketing and Promotion Graduate | The Dots

Abigail Parslow

Fashion Marketing and Promotion GraduateLondon, United Kingdom
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Abigail Parslow

Fashion Marketing and Promotion GraduateLondon, United Kingdom
About me
Hello! I am a Fashion Marketing and Promotion Student at the University of Westminster, set to graduate this year (2020) and looking for new opportunities. Throughout my degree, I have developed my skills within branding, marketing, communications, buying and content creation. However, I have also been fortunate to gain industry experience from numerous internships. These include PR & Events at Arcadia, PR at Mission Troika working for brands such as Tiffany & Co. and Coca Cola, alongside a Marketing and Social Media internship at 2015. I have recently been nominated for the Fashion Marketing Award and the Fashion Communications Digital Portfolio Award by Graduate Fashion Week which is so exciting!
Projects credited in
  • Meet the GFF 2020 Fashion Communication Digital Portfolio Award NomineesEntrants into the Fashion Communication Digital Portfolio award have been tasked with submitting a well-executed, stylish, and professionally presented digital fashion portfolio that demonstrates individual creative identity, whilst communicating thinking process and development from the concept to final ideas. Meet the nominees below!
Work history
    Press AssistantMission Troika
     - London, United KingdomInternship
    During my time at Mission I have been responsible for: - Creating mailers to send out to relevant press, promoting collections - Monitoring print and online coverage whilst updating the coverage tracker - Utilising Gorkana to maintain press relations - Creating wrap reports to conclude a clients time with Mission - Creating social media coverage and inspiration to share with clients - Curating coverage highlights to create a weekly buyers report - Working with a multitude of different brands all with their own unique brand identity Worked under the following brands: - Tiffany & Co. - Monsoon and Accessorize - J.Crew - Victoria's Secret - FLANNELS - Amazon Fashion.
    Public Relations / EventsArcadia
     - London, United KingdomInternship
    During my time here, I learnt the daily roles a PR Assistant would perform. My responsibilities included: - Scanning in press coverage from daily paper meetings - Logging online coverage into excel spreadsheets - Managing sample call-ins and returns through the use of PR Shots - Updating sample information on PR shots and creating light boxes for the press - Contacting press to call back overdue samples - Developed an understanding of how Fashion Monitor can be used to find contact details - Worked on a variety of Arcadia brands and responded to call-ins with the publication and target customer in mind. Brands include Wallis, Miss Selfridge, Evans, Dorothy Perkins and Burton - Maintained organisation within the sample cupboard - Attended store appointments to pull in-store items for press briefs.
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  • Adobe Indesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Branding
  • Styling
  • Public Relations
  • Social Media
  • Buying
    BA(Hons) Fashion Marketing and PromotionUniversity of Westminster
    London, United Kingdom
    Fashion Marketing Award NomineeGraduate Fashion Foundation
    Fashion Communications Digital Portfolio Award NomineeGraduate Fashion Foundation
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