Hello!
I am a Fashion Marketing and Promotion Student at the University of Westminster, set to graduate this year (2020) and looking for new opportunities.
Throughout my degree, I have developed my skills within branding, marketing, communications, buying and content creation. However, I have also been fortunate to gain industry experience from numerous internships. These include PR & Events at Arcadia, PR at Mission Troika working for brands such as Tiffany & Co. and Coca Cola, alongside a Marketing and Social Media internship at 2015.
I have recently been nominated for the Fashion Marketing Award and the Fashion Communications Digital Portfolio Award by Graduate Fashion Week which is so exciting!
Projects credited in
- Meet the GFF 2020 Fashion Communication Digital Portfolio Award NomineesEntrants into the Fashion Communication Digital Portfolio award have been tasked with submitting a well-executed, stylish, and professionally presented digital fashion portfolio that demonstrates individual creative identity, whilst communicating thinking process and development from the concept to final ideas. Meet the nominees below!12
Work history
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Press AssistantMission Troika
- London, United KingdomInternship
During my time at Mission I have been responsible for:
- Creating mailers to send out to relevant press, promoting collections
- Monitoring print and online coverage whilst updating the coverage tracker
- Utilising Gorkana to maintain press relations
- Creating wrap reports to conclude a clients time with Mission
- Creating social media coverage and inspiration to share with clients
- Curating coverage highlights to create a weekly buyers report
- Working with a multitude of different brands all with their own unique brand identity
Worked under the following brands:
- Tiffany & Co.
- Monsoon and Accessorize
- J.Crew
- Victoria's Secret
- FLANNELS
- Amazon Fashion.
Public Relations / EventsArcadia
- London, United KingdomInternship
During my time here, I learnt the daily roles a PR Assistant would perform. My responsibilities included:
- Scanning in press coverage from daily paper meetings
- Logging online coverage into excel spreadsheets
- Managing sample call-ins and returns through the use of PR Shots
- Updating sample information on PR shots and creating light boxes for the press
- Contacting press to call back overdue samples
- Developed an understanding of how Fashion Monitor can be used to find contact details
- Worked on a variety of Arcadia brands and responded to call-ins with the publication and target customer in mind. Brands include Wallis, Miss Selfridge, Evans, Dorothy Perkins and Burton
- Maintained organisation within the sample cupboard
- Attended store appointments to pull in-store items for press briefs.
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Skills
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Branding
- Styling
- Public Relations
- Social Media
- Buying
Education
BA(Hons) Fashion Marketing and PromotionUniversity of Westminster
London, United Kingdom
Awards
Fashion Marketing Award NomineeGraduate Fashion Foundation
Fashion Communications Digital Portfolio Award NomineeGraduate Fashion Foundation
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