Abigail Parslow Fashion Marketing and Promotion Graduate | The Dots
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Abigail Parslow

Fashion Marketing and Promotion GraduateLondon, United Kingdom
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Abigail Parslow

Fashion Marketing and Promotion GraduateLondon, United Kingdom
About me
Hello! I am a Fashion Marketing and Promotion Student at the University of Westminster, set to graduate this year (2020) and looking for new opportunities. Throughout my degree, I have developed my skills within branding, marketing, communications, buying and content creation. However, I have also been fortunate to gain industry experience from numerous internships. These include PR & Events at Arcadia, PR at Mission Troika working for brands such as Tiffany & Co. and Coca Cola, alongside a Marketing and Social Media internship at 2015. I have recently been nominated for the Fashion Marketing Award and the Fashion Communications Digital Portfolio Award by Graduate Fashion Week which is so exciting!
Projects credited in
  • Meet the GFF 2020 Fashion Communication Digital Portfolio Award NomineesEntrants into the Fashion Communication Digital Portfolio award have been tasked with submitting a well-executed, stylish, and professionally presented digital fashion portfolio that demonstrates individual creative identity, whilst communicating thinking process and development from the concept to final ideas. Meet the nominees below!
Work history
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    Press AssistantMission Troika
     - London, United KingdomInternship
    During my time at Mission I have been responsible for: - Creating mailers to send out to relevant press, promoting collections - Monitoring print and online coverage whilst updating the coverage tracker - Utilising Gorkana to maintain press relations - Creating wrap reports to conclude a clients time with Mission - Creating social media coverage and inspiration to share with clients - Curating coverage highlights to create a weekly buyers report - Working with a multitude of different brands all with their own unique brand identity Worked under the following brands: - Tiffany & Co. - Monsoon and Accessorize - J.Crew - Victoria's Secret - FLANNELS - Amazon Fashion.
    Public Relations / EventsArcadia
     - London, United KingdomInternship
    During my time here, I learnt the daily roles a PR Assistant would perform. My responsibilities included: - Scanning in press coverage from daily paper meetings - Logging online coverage into excel spreadsheets - Managing sample call-ins and returns through the use of PR Shots - Updating sample information on PR shots and creating light boxes for the press - Contacting press to call back overdue samples - Developed an understanding of how Fashion Monitor can be used to find contact details - Worked on a variety of Arcadia brands and responded to call-ins with the publication and target customer in mind. Brands include Wallis, Miss Selfridge, Evans, Dorothy Perkins and Burton - Maintained organisation within the sample cupboard - Attended store appointments to pull in-store items for press briefs.
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Skills
  • Adobe Indesign
  • Adobe Photoshop
  • Adobe Illustrator
  • Branding
  • Styling
  • Public Relations
  • Social Media
  • Buying
Education
    BA(Hons) Fashion Marketing and PromotionUniversity of Westminster
    London, United Kingdom
Awards
    Fashion Marketing Award NomineeGraduate Fashion Foundation
    Fashion Communications Digital Portfolio Award NomineeGraduate Fashion Foundation
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