About me
Having finished my degree, my objective is to build a career using all aspects of the multi-faceted course, Creative Direction for Fashion. I feel I am particularly strong in areas of Branding, Digital Marketing, Photography and Film, Art Direction, and Concept Development.
Projects
Work history
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Educatorlululemon athletica
London, United KingdomInternship
Starting as an educator at Lululemon Ahletica has given me a greater understanding of the luxury sportswear market. It has allowed me to grow in confidence, whilst educating guests on high-quality products that are specific to the sport in which they are partaking. I have learnt about the fit of garments and fabrics made specifically for the brand, whilst gaining a greater knowledge of sportswear in general. I feel that this job has given me an idea about the future direction of my career, learning about luxury sportswear first hand on the shop floor and listening to guests describe the impact it can have on them as an athlete or simply in everyday life. The sports specific clothing allows for our guests to excel in whatever sport they choose. I feel truly passionate about the brand, which allows me to educate our guests to the best of my ability.
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Event AssistantCollectivity Events
London, United KingdomInternship
Working with Collectivity Events has allowed me to gain first-hand experience with high profile events and demanding clients. The events have varied significantly from sports events held at Twickenham to the Royal Animal Ball in Mayfair. The atmosphere is always fun and exciting, allowing us to feel at ease with the clients and their guests.
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Skills
- Art Direction
- Photoshop
- Editorial Design
- Marketing
- Social Media Marketing
- Branding
- Logo Design
- UI Design
- Print Design
- Content Layout
Education
BA (Hons) Creative Direction for Fashion - First Class HonoursLondon College of Fashion, UAL
- London, United Kingdom
During my degree, I focused on how creative direction is used to communicate messages. I researched the ways in which the strategic use of communication design can attract and engage audiences whilst ensuring the intended message is clear and compelling. The experimental nature of the course allowed me to design for numerous platforms, whilst engaging with topics of social and cultural trends, globalisation and emerging digital technologies within fashion communication. During my final year, I specialised in a 360 degree campaign development for the brand Lululemon. This allowed me to focus on brand strategy, target audiences and appropriate communication channels for my brand-specific design.
Fashion Foundation HE CertificateRavensbourne University London
- London, United Kingdom
During my time on the course, I deepened and developed specialist knowledge within Fashion Promotion. I collaborated with staff and students from other disciplines to produce a variety of different projects that were both experimental and thought-provoking. I integrated research, ideas and methods to negotiate successful practical outcomes. This was a crucial part of my development as a creative and led me to pursue a degree within the school of communication at London College of Fashion.
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