User-driven content leader with over five years experience in content strategy, content management, and content design (UX). User experience and user research is at the core of my ethos when delivering full funnel, multichannel content strategies that resonate with the target audience while uplifting brand voice and mission. I am exceptional at providing teams with creative vision so they can scale their impact.
I thrive in community oriented environments where I can collaborate alongside talented thinkers who are equally passionate about driving impact as I am. In this next chapter of my career, I am specifically focused on working with companies and brands that are socially responsible - Doing good in this world before a doing well on paper is a top priority.
Fluent in information architecture development, wire framing, and prototyping using Figma, XD, and InVision. My creative toolkit includes Adobe Creative Cloud, MURAL, and Miro, as well as collaboration tools such as Asana, Hootsuite, Jira, Monday.com, and AirTable. I earned my B.A in Writing and Rhetoric from Syracuse University, with a distinction in nonfiction writing and mobile application design, and completed my professional certification in UX Design with Google. Currently in progress: Meta Front-End Developer Specialization.
When I'm not creating content, I'm passionate about farm-to-table cooking, traveling to different co-working spaces to connect with cool humans, and learning about viticulture.
Work history
D
D
Digital Content ManagerDirective Consulting
- United StatesFull Time
Founded agency's first content marketing product and scaled it to $50k/month in revenue. Oversaw all content related contracts, collaborating closely with client side executive stakeholders and teams of engineers, designers, and project managers to ship website redesigns, product copy, UX copy, and editorial content. Managed a team of 10 freelance creatives in the execution of content strategies, including short and long form content. As content manager, my responsibilities included directing all processes involved with the development of brand and design guidelines, wireframes, blog templates & IA/sitemaps.
D
D
Sr SEO Content StrategistDirective Consulting
- United StatesFull Time
Served as primary account owner for all content related contracts. Collaborated with executive stakeholders, engineers, project managers, and content strategists on a variety of content needs, including UX writing, product page development, website redesigns and build outs, persona development, and site mapping. Crafted engaging social media copy and blog content for enterprise B2B clients and shipped them across designated channels.
+ Show more
Skills
- Content Strategy
- Content Management
- UX Design
- Editorial Content
- Copywriting
- Project Management
- Adobe Create Suite
- Creative Leadership
Education