Projects
- Steel In MotionIn this shoot we explore a nuanced retro futurism, focusing on the tension between the past, the present and the future. The revolving nature of trend and aesthetic can act as a reminder not to view these as three disconnected constructs, but rather, the product of a continual, immutable interaction. Just as with the advent of mobile phones, AI has hit its stride as a technology that threatens to upend our world. We are living in the future, and as always, it looks more like the present than any
- Sacred DissentThis collection explores the ideological dichotomy between the Catholic Church and philosophers such as Voltaire and Kant during the age of enlightenment. The budding philosophical movement pushed logic, reason and utility, undermining the authority of the Monarchy and the Church. We are living in the aftermath of this cognitive shift, and the question becomes, did we transfer from one authoritarian governance to another?
Work history
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Art directionKaltblut Magazine
- London, United KingdomFreelance
• Concept Development: Formulated a creative vision that integrated the two key designers for the project.
• Creative Direction: Orchestrated the production process, overseeing photography, hair, makeup, styling, and set design.
• Collaboration and Coordination: Successfully liaised with and secured a team of professionals, including a studio, photographer, videographer, casting director, assistant stylist, and makeup artist.
• Production Management: Coordinated all aspects of the shoot, ensuring a cohesive and visually striking outcome.
• Styling and Direction: Led the styling and direction efforts for both still and moving image components of the project.
• Editing and Curation: Edited and curated the final image selection, ensuring alignment with the project's overarching vision.
Final Collection: Design and Art DirectionKingston School of Art
- London, United KingdomFreelance
• Conceptualisation and Design: Crafted a complex design concept integrating visual and thematic elements, demonstrating a keen eye for creativity and innovation.
• Fundraising and Sponsorship: Successfully executed crowd-funding initiatives and secured sponsorships to support the project financially.
• Team Leadership: Managed a team of two interns, fostering a collaborative environment to enhance productivity and creativity.
• Design Process: Led the complete design process, from collage creation, draping, sketching, and illustration to the development of patterns and garment toiling.
• Colour and Fabrication: Curated colour schemes and fabric choices, sourced materials, and conducted textile experiments to achieve unique and compelling outcomes.
• Skill Development: Acquired new skills such as sculptural pattern making and metalwork, expanding the scope of my own capabilities and therefor the outcome of the collection.
• Production: Sewed final garments to meet industry professional standards, ensuring quality and precision.
• Creative Direction: Developed styling, photography, set design, and hair and makeup mood boards, effectively communicating the envisioned aesthetic for the collection shoot.
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