Abigail Wood
Available

Abigail Wood

Shopper Marketing ExecutiveBelper, United Kingdom
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Connections
Pip Jamieson
Matt Willey
JVG Studio
Abigail Wood
Available

Abigail Wood

Shopper Marketing ExecutiveBelper, United Kingdom
Projects
  • Flying Off The Page
    Flying Off The Page
  • Measure For Measure
    Measure For MeasureMeasure For Measure was a speculative design piece that was in collaboration with The National Theatre and Birkbeck University of London. The project was designed to be an exploration of the collaborative process between director and designer. As a pair we chose to stage Measure For Measure in The Temporary Space due to key theme of the play being refined and claustrophobic. The Temporary space is a much more intimate space and felt that the connection to the audience would be much stronger. This project tested me in multiple ways as a designer, learning how to work together constructively, understanding to not be too precious of a design and not to be scared of knowing when to back track and choose a new direction to take the piece.
  • Twelfth Night
    Twelfth NightTwelfth Night was a speculative design piece that was in collaboration with The National Theatre and Birkbeck University of London. The project was designed to be an exploration of the collaborative process between director and designer. As a pair we chose to stage Twelfth Night in The Dorfman Theatre due to the versatility of the space. This project tested me in multiple ways as a designer, learning how to work together constructively, understanding to not be too precious of a design and not to be scared of knowing when to back track and choose a new direction to take the piece.
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Work history
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    Shopper Marketing ExecutiveBeiersdorf
    Birmingham, United KingdomFull Time
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    Client ManagerStorm DFX
    Alfreton DE55, UKFull Time
    Account Manager for Beiersdorf (NIVEA, Eucerin, Elastoplast), COTY (Max Factor, Rimmel, Bourjois) collaborating directly with Brand & Shopper Marketing Teams across the marketing mix. Leading the strategy, creative design & production of POS both in store and online within leading UK retailers. Knowledge of global markets and the ability to localise material to the UK market. Supporting retailer sell ins and brand planning including creating concept presentations and mood boards to achieve buy-in. Strong retailer relationships with an expert knowledge of their guidelines. Using consumer and competitor insight to develop brand campaigns and activation to ensure best in class solutions. Collaborating across a number of internal teams such as studio design team, production and development teams in addition to working alongside other agencies. Key Skills: Brand & Shopper Marketing | Brand Strategy | Project Management | Creative Direction | Account Management | Competitor Insight & Research | POS Process | Consumer Insight | Retailer Knowledge | Presentation Skills
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Skills
  • Events
  • Theatre
  • Visual Arts
  • Drawing
  • Design
  • Production Management
  • Autocad
  • Photoshop
  • Powerpoint
  • Costume Design/construction/wardrobe Styling
  • Model Making Sample Boards
  • Props and Scenery
  • Research Visualisation
  • Production/project Management
  • Account Management
  • Budget Management
  • Creative Pitches
  • Marketing
  • Marketing Campaigns
  • Marketing Branding
  • Marketing Communications
  • Brand Activation
  • Brand Agency
  • Brand Alignment
  • Brand Communication
  • Retail Branding
  • Retail Windows
  • Online Branding
  • Online Communications
  • Online Marketing
  • Project Management
  • Project Leader
  • Marketing
  • Marketing Campaigns
  • Marketing Branding
  • Marketing Communications
  • Brand Activation
  • Brand Agency
  • Brand Alignment
  • Brand Communication
  • Retail Branding
  • Retail Windows
  • Online Branding
  • Online Communications
  • Online Marketing
  • Project Management
  • Project Leader
Education
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    Theatre DesignNottingham Trent University
     - Nottingham, United Kingdom
    Theatre Design