Abisola Omole, or Abimarvel as the majority of her community refer to her as, is a London-based Creative Director and CEO of The Apārtment Global Group (TAGG). Starting her career back in 2008 by creating a fashion & lifestyle blog, Abisola shortly after went on to contribute to titles that included MSN & Grazia, whilst studying at University of The Arts London. She then went on to launch The Apārtment in 2012; at the time it was a creative hub for online creators, where they could foster organic relationships & partnerships with brands, create content, discover new products & feel a part of the newly forming online community. This project lead to a range of digital brand consultant positions and by 2014 The Apārtment had developed into a digital & creative agency that today, now specialises in event production/ design as well as digital & brand strategy. In 2017, the development of two further companies began. arva, a contemporary consumer lifestyle brand and studio arva, an interior styling & design led studio. All companies sit under the TAGG umbrella. Along with holding the position of CEO & Creative Director of the group, for 7 years (2013-2020) she held the position of Brand Director at Cube Collective, a 360 digital atelier that specialises in social media strategy & brand communication. Throughout her career, she has worked with a number of brands as an Ambassador, Creative Director & Campaign Partner. Notable collaborators include Clarins, Hyundai, Warner Bros, Grants Whisky & Karen Millen, just to name a few. Primarily speaking, her digital platforms act as a window into the realities of a 20-something entrepreneur and aims to push the perceptions of what a plus size, Black Woman in the fashion, lifestyle, digital & business industries, can look like and achieve. In July 2020, she joined the Harper’s Bazaar US team as their first plus-size fashion columnist.
- Aubaine Journal by arva When Aubaine, the french/british cuisine restaurant chain, that started in London approached us to create a journal that encapsulated who they are and what they’re customers would be interested in, the end result was The Aubaine Journal, a new publication that celebrated all things food & lifestyle that went live in the Summer of 2017 around their brand relaunch.
- Villa M WSN who are responsible for putting on one of Europe’s largest trade shows, having seen what we do at LFW, reached out to see if we could create a unique “apartment like” concept for the Summer Edition of Who’s Next & Premiere Classe. We created the concept Villa M, that housed all press & content creators across the days of the show, as well as curated a schedule of events for the chosen press that we flew in from around the world.
- The London Fashion Week Apartment - September 2016 The 9th edition of The LFW Apartment was one of our biggest. It saw us partner with BRITA and host a range of events like our “In Conversation with Henry Holland” that focused on sustainability. Our overall space included partners like Samsung, Russell & Bromley and Hyundai.
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Projects credited in
- This Black History Month 2020, meet 100 rising stars inspiring changeWe still have a long way to go when it comes to conquering the lack of diversity in all industries – which is why it is so important for us, as a platform, to use our force for good. True diversity at every level is the key to innovation and success, so we celebrate and promote Black talent throughout the year, including via our list of brilliant Black leaders. This is definitely not an exhaustive list, so we’re always looking to unearth more incredible rising stars to feature and promote, to h146
- FRAMBOISE FASHION by Sarah MikaelaThe Apartment © video promo for Footlocker featuring an interview with FRAMBOISE FASHION blogger Sarah Mikaela. Danish / Australian Sarah Mikaela documents her daily fashion, lifestyle and travel adventures on Framboise Fashion. This I shot for The Apartment / Abi Marvel
- Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d136
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- Influencer Management
- Influencer Marketing
- Creative Direction
- Digital Strategy
- Business Development