I am a creative freelancer in the Fashion & Lifestyle industry, specialising in Trend Research & Forecasting, Social Media & content strategy, creative concepts, Art Direction and visual arts. In order to reach more people & change people’s lives, I translate audience & market insights into creative, purposeful & multifaceted content that reaches beyond the hearts & minds.Locked Pro Plan feature
I was hired to bring to life & experiment with the Lifestyle section & aid to make WeRSM a global destination for digital creatives.Today, I am carefully curating different types of content on a weekly basis, that cover millennial Fashion, Shopping, Art, Design & Innovation, through creative editorial concept development and critical thinking. The end product is a result of: • Trend research & forecasting • SEO & Social Media optimisation • CMS operation & content planning • Visuals edit & curation In 7 months, I grew their engagement from 1,260 to 30,330 “Likes”.
CGA, Print design, 3D rendering
To give brands & professionals with a great mission, wider & impactful digital exposure, I develop: • Growth strategy development & delivery & competitor analysis • Compelling visual storytelling • Creative campaigns & paid media planning • Tone of voice development • Content planning • Market trend research & performance analysis I help my clients to stand out on Social Media, in the Apparel, Beauty, Travel & Art industry. Select cases include: The Bod Edit, &You Lifestyle, Withness Apt, Travel Dose, Harley Davidson, Contrasto, Paul Benney Studios, Anna Fafaliou. What a typical client achieves with me in a month, includes 1K increase in followers, 15% increase in engagement, 55% increase in website social traffic & 67% increase in new website visitors.
/PRINT/ - Trend & content research - Content pitching - Sourcing visual content - Handling communications with PRs, agencies and talents for possible features - Copywriting (fashion, art, culture & luxury lifestyle) non-branded & branded content - Working closely with the Editor, Director, Art Director and Graphic Design Department to make sure everything is aligned - Copy editing the final print - Production Assisting - Photo shoot Coordinator & Supervisor - Live events coverage /DIGITAL/ - Content planning - Digital content sourcing - Commissioning contributors - Managing branded content /SOCIAL MEDIA/ - Instagram content production & planning - Facebook management of paid campaigns & contests, content scheduling, data analysis - In a period of four months achieved: 75% engagement growth, 200% organic reach growth and a 1.000 page Likes/month increase /PROJECT MANAGEMENT/ - Overseeing the progress of the magazine's app development - Time-scheduling all the steps of the project - Testing the in-progress app versions - Aiding with creative direction - Working on the pre-launch and after-launch campaigns - Consulting the Marketing Department on creative collaborations - Executing said collaborations on various media channels
• Fashion and art creatives presentation • Digital art
I believed in & predicted the influence of Youth Culture, before it showed its prowess thus I was one of Chasseur’s first hires to help uncover the new talents of tomorrow. In 4 years, I interviewed some of the most controversial & cult creatives of our generation, such as the late Ren Hang, designersHenrik Silvius, Thi Wan & Alex Mattson among others.
I was onboarded to evolve Trendland’s social presence due to my deepunderstanding of its global aesthetic influence, after having spent already 3 years with the team as an editor. I met this challenge head on with enthusiasm, as it was my first experience with Social Media curation& management. I conducted: • Creative copywriting, content planning, content generation & visual curation • Trend & talent research & forecasting on all creative & luxury industries to introduce a new, fresh theme on the main social platforms • Intense audience listening & interaction to re-position the brand on Social Media In the first 6 months achieved: 13K+ audience growth, 100% increase in community engagement & 25% increase in web traffic.
• Content research for the menswear industry and lifestyle • Interviews • New designers scouting
Desiring to give exposure to the industry’s freshest talent, one of my boldest moves was to approach my favourite, leadingTrend & Design international website, to join as an Editor-a positionthat organically expanded to Forecasting as well. My experience was little but my appetite & ideas were endless & that’s how my international career began. In my 3 years as an Editor, I: • Produced more than 250 articles driven by editorial ideation.65% of the time topped the “Most Read” list • Liaised with PRs globally to secure features • Implemented the optimal SEO practices • Proof-read copy on a weekly basis
• Live coverage on social media • Events coverage • Photography • Interviews
As a self-starter, I launched my own blog to create a space for all thetopics I searched as a reader but no one was writing about. Through creative fashion journalism & experimentation with illustration, photography & graphic design, I built my first portfolio on: • Relevant to this day content, interviews, premature trend research & forecasting • Dynamic liaising with global PRs & talents In these 3 years, I figured out how the industry works, produced, managed & edited digital content, found my voice as a creative, discovered the power of collaboration, developed a now strong network & frankly, some much valuable guts.
- Management strategies development - Integrated communication (brand identity and image) - Competitor analysis - Fashion business planning - Visual displaying - Brand creation - PR - Product placement
BS in Geology