About me

I am a successful and hard-working Marketing Executive with a proven track record of success. Driven to achieve my goals, I have built a successful career supporting and growing marketing strategies from scratch for a trade customer base, introducing new designs for showrooms and developing online brand presence. This has included exposing industry professionals to the likes of SEO, PPC and email marketing - presenting proposals for the use of each as part of their marketing plans.


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Work history

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Marketing ExecutiveOrigin Global
Nov 2015High Wycombe, United KingdomFull Time
• I worked closely with Origin’s trade partner base of 500+ companies to improve their marketing of the Origin product range, increase brand exposure in their local areas and help generate more leads. • Projects ranged from showroom designs, trade show exhibitions, literature creation, SEO, social media, email marketing and more. • I presented to various industry professionals including owners, CEOs and Marketing Managers, varying my approach and style to suit my audience. • Due to the volume of trade partners and the potential for developing their marketing, a key requirement for my role was multi-tasking and time-management – ensuring each company and project received the necessary attention to detail, analysis and follow-up. • Additional responsibilities outside of my remit included co-ordinating ‘case studies’ (photo shoots and/or video shoots) of properties with our products in. This included visiting homeowners’ properties, making them comfortable with the shoot, carrying out interviews and generating an accompanying write up to be presented on the Origin website. This portfolio is now a key feature of the online and offline marketing for Origin. • I was promoted to a Marketing Executive after just 12 months of working as a Marketing Assistant. • Prior to my arrival, my role of supporting Origin’s partners with their marketing did not exist. This gave me the opportunity to develop new processes, approaches and techniques. At the time I left Origin, the role became split between two employees and was regarded as one of the company’s greatest USPs due to the personalised and detailed support we could provide. • Being part of a team that established the B2B Marketing Support for US partners as well as developing literature for the Dubai arm of the business, gave me exposure to International marketing and the need to adapt content, design and strategy to suit those markets.

Skills

• Campaign Management
• Brand Developent
• Content
• Copywiting
• B2B B2C
• Direct Marketing
• Proofreading
• Marketing Collateral
• Brand Strategy
• Presenting

Education

2:1 (BA Hons) Journalism and English Language
Sep 2011Portsmouth, United Kingdom