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Passionate UX Designer with a background in Sound Design and Audio Branding. I have spent the last 10 years designing audio and sound which reflected the identity of a company or brand. As a Sound designer I also discovered the beauty of manipulating sound and how through this I could create strong connections with my audience and create meaningful and unique experiences for them. This shaped the way I wanted to engage with users and informed my path to becoming a UX designer. Now I design better solutions for users and businesses.
This was a project that was part of a 3 months UX immersive course at General Assembly. DeskBeers is a beer delivery service specifically designed for businesses. Working in a Agile team of three we were tasked with simplifying the signup process and better showcasing the variety of products DeskBeers are selling. In these two week sprint after having identified the scope of our brief through user research, we proceeded to re-design the site's architecture, the sign up/check out process and define a viable solution to showcase DeskBeers products in a more efficient way. After 4 iterations of our prototype, having received great feedback from each round of usability testing, we re-designed the whole website and presented it with great success to our clients.
The opportunity to play live sets to large audiences made me realise that not everything can be prepared and predefined before the performance. I realised that starting my sets by testing the audience through a selection of different tracks was the best way to receive constructive feedback and their desires as an audience . The ability and courage to take risks and find the right compromises between my personal views and the audience reaction was pivotal to bridge the initial gap and create that unique and special experience they were looking for.
Acquiring, manipulating and generating audio elements within a Dance Company which focused on the creative research through the intersection of different disciplines: Dance, Sound, MoCap, Video and Light design. Empathising with the audience was paramount to create a connection with our listeners thus giving them a unique and meaningful experience. Our team had to adapt quickly to the environment we were working in to provide the best performance. Working in a team composed by Motion Capture engineers, Light Designers and Dancers we applied our different backgrounds to find better and quick solutions for the choreagrapher and the audience.
Recording, mixing, mastering. I worked in close contact with artists, record label owners and shareholders. Communication with our clients was of primary importance to plan recording sessions and to find the best solutions to their needs, considering the upfront investment made by the record label.
User Experience Design Immersive
Media and Communication studies