A marketing and communications strategist with 15 years' experience executing dynamic, effective and efficient campaigns for leading creative and leisure companies including Warp, Ents24 and Atlantic Records, as well as work for brands, charities, publications, tech companies, broadcasters and beyond.
I can help you launch products or services, create branding (or rebranding) guidelines and strategies, define, reach, and write for your existing and new audiences, plan ads, create compelling copy, and improve communication to help audiences, businesses or staff see you in new ways.
I’ve previously launched apps, festivals, records, podcasts, publications, sites and events, and spoken at events for the BBC, the Association of Independent Music and the British and Irish Modern Music Institute, and at events from the International Comedy Conference to Europe’s biggest new music festival The Great Escape.
Projects
Projects credited in
- BBC Introducing Live 2018 - A&R Feedback CentreHead to the AIM presents The A&R Feedback Centre supported by Sennheiser for one-on-one sessions with BBC producers & DJs, A&Rs, music supervisors, music lawyers and leading industry professionals. Our experts, who come from companies such as BBC Music Introducing, BBC Radio 1, BBC Radio 1Xtra, Deezer, Blackstar London, Defected, Hospital Records, Sony Music, Soundcloud, Facebook and Sentric Music, will assess your tracks and offer personalised advice to take your music to the next level. A must
Work history
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Marketing & Communications Strategist(Various)
Bristol, United KingdomFreelance
Drawing on 15 years' experience, I help companies and organisations of all kinds find and reach new audiences, improve the way they interact with customers and businesses, and use marketing and communications to set, reach and exceed their business goals, from product launches to podcasting, copywriting to creative strategy, ad planning to PR.
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Head of CommunicationEnts24
Bristol, United KingdomFull Time
• I work with promoters, ticketing agents, venues, artists, managers, labels and creative companies to fuel Ents24; the UK's biggest live guide. In 2018, Ents24 entered the UK top 100 busiest retail sites list and served 2 million monthly users.
• I secured three Music Week Award nominations for Ents24 (Best Ticketing Company), and worked on projects that doubled user engagement, doubled ticket sales via presale, launched a lucrative B2B platform and established several new partnerships.
• I also presented data and insights at conferences for the BBC, The Great Escape, International Comedy Conference and BIMM and put our unique studies, products and data on NME.com, The Guardian, The Independent, iTunes homepage and beyond.
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Skills
- Copywriting
- Strategic Communications
- Marketing
- Podcasting
- Music Promotions
- Branding
- Analysis Insights
- Strategic Marketing
- Advertising Planning
Education
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Bachelor of Arts (BA) Cardiff University
- Cardiff, United Kingdom
Communication