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I am the Creative Director of Conde Nast Digital and very proud of it. I'm good at what I do because I enjoy what I do. And what I do defines me (a bit like Batman). I was the Global Creative of Mindshare based in London with worldwide responsibility, I consider myself lucky to have had the chance to lead major, global, creative work for clients to die for. Ranging from Disney to Carlsberg including overseeing Cannes Gold winning creative for the likes of Nike and Unilever. ??In the 8 years at Mindshare I have been responsible for 15 Cannes Lion Awards. I was also recently a Judge at the D&AD's (2015) My strategic and creative approach is always first aimed at a six year old. If you can make them understand, you’re onto a winner.?? I’m never scared to back a good idea, support a team, a concept or a pitch, if I feel it's right. ??I'm completely honest about what I do and I have good judgement. However, I’m not so arrogant that I don’t realise when I'm wrong or when someone else's idea is better. Part of my job is to make other peoples ideas work even better. I’m enthusiastic, energetic and passionate and I think this rubs off on those around me. My sunny disposition’s even still there at 2am in the morning on the eve of a pitch. One day I might grow up, but if and when I do and the true naivety that makes a creative tick curls up in a corporate flame, then I've written a comedy screenplay about depression that's in development and I might turn into a feature film and am gradually starting a classic car weekend hire and holiday business called The Getaway.
As Creative Director I’ve been instrumental in the birth of a new global marketing strategy and launching a new global website. I’ve been the global creative lead on numerous high profile pitches and a Mindshare rebrand. I have loads of ideas that are still bouncing around and hopefully being made around the globe, as well as knocking out ten, hopefully award winning, films for Cannes. I’ve built a digital, video production studio with a killer team of content ninjas. I also co-create with many specialist freelancers and production companys. Knowing and working with some of the best talent globally. As the brand guardian, I keep a beady eye on all things Mindshare.
I set up the Mindshare studio, becoming one of the first in house Editor/producer/directors in a media agency. I made 18 Cannes Lyons award winning films, won lots of pitches and created loads of content for an enviable roster of global mega brands like; Nestle, Nike, Unilever, Ford, HSBC, Diesel and Rolex.
Small but mighty. DocuMovie is a cutting edge, mixed-media, London Film Production Company. ??They make exceptionally high quality documentaries, adverts, corporate films and music videos, TV and online. ??I worked directly with the MD, refining the art of film making, on tight budgets with fast turn arounds. Working for many of the UK's biggest and most interesting brands; O2, PlayStation Agent provocateur and Courvoisier.
Livity, The MAA’s Marketing agency of the year 2013, share their UK and South Africa offices with young people every day, who inspire their award winning work for clients including Google, Barclays, British Gas, Red Bull, Tesco, Public Health England, Channel 4, Unilever and ChildLine. Livity recently received the Queens Award for Enterprise in Innovation for their globally unique methodology. I spent 3 years innovating, learning and sharing experience with talented teenagers and co creating content and ideas.
Don’t Panic are a BAFTA-winning creative agency We’d film where others wouldn't dare and get away with it. ??Red Bull wanted to disrupt the fashion industry and seek out undiscovered talent. The prize, an opportunity to create their own collection and have it stocked in Harvey Nichols, nationwide. ?? I directed, produced, shot and edited a documentary capturing the event. Meaning, I toured the UK with a van full of mannequins and filmed them at all the major landmarks around the UK. ?? One mannequin, Lillian, is still a part of my life.
We launched the Dog Star, Mass, Living Room and Red Star, all names synonymous with the time. We did everything, from flyer design, to promotions, marketing and hosting. The Dog Star, became the place to go and be seen. It was one of London’s busiest bar/clubs and finally made Brixton a destination.
I laughed every day, it never felt like work. I met some amazing people who are still great friends. I always knew where there was a free bar, what better job for a young man to have. ??I ran my own commercial studio from 1997-2003, released many records on my own, and independent record labels. ?? I toured regularly with many pop and dance acts as a Drummer/Percussionist. ?? Learnt some awesome life skills.