About me
I am the Creative Director of Conde Nast Digital and very proud of it.
I'm good at what I do because I enjoy what I do.
And what I do defines me (a bit like Batman).
I was the Global Creative of Mindshare based in London with worldwide responsibility, I consider myself lucky to have had the chance to lead major, global, creative work for clients to die for.
Ranging from Disney to Carlsberg including overseeing Cannes Gold winning creative for the likes of Nike and Unilever. ??In the 8 years at Mindshare I have been responsible for 15 Cannes Lion Awards.
I was also recently a Judge at the D&AD's (2015)
My strategic and creative approach is always first aimed at a six year old.
If you can make them understand, you’re onto a winner.??
I’m never scared to back a good idea, support a team, a concept or a pitch, if I feel it's right.
??I'm completely honest about what I do and I have good judgement. However, I’m not so arrogant that I don’t realise when I'm wrong or when someone else's idea is better.
Part of my job is to make other peoples ideas work even better. I’m enthusiastic, energetic and passionate and I think this rubs off on those around me.
My sunny disposition’s even still there at 2am in the morning on the eve of a pitch.
One day I might grow up, but if and when I do and the true naivety that makes a creative tick curls up in a corporate flame, then I've written a comedy screenplay about depression that's in development and I might turn into a feature film and am gradually starting a classic car weekend hire and holiday business called The Getaway.
Work history
Creative DirectorCondé Nast
Creative DirectorMindshare Worldwide
As Creative Director I’ve been instrumental in the birth of a new global marketing strategy and launching a new global website.
I’ve been the global creative lead on numerous high profile pitches and a Mindshare rebrand.
I have loads of ideas that are still bouncing around and hopefully being made around the globe,
as well as knocking out ten, hopefully award winning, films for Cannes.
I’ve built a digital, video production studio with a killer team of content ninjas.
I also co-create with many specialist freelancers and production companys. Knowing and working with some of the best talent globally.
As the brand guardian, I keep a beady eye on all things Mindshare.
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Skills
- Digital Media
- Visual Arts
- Web Content
- Creative Direction
- Digital Marketing
- Social Media
- Digital Strategy
- Creative Problem Solving
- Content Strategy
- Marketing Communication
- Branded Content
- Content Development
- Online Advertising
- New Media
- Intergrated Marketing