About me

I am a senior marketing leader with broad strategic and creative skills. I love storytelling and crafting content across multiple channels to connect with targeted personas. Campaigns focus on presenting value for those audiences, utilising content, targeted messaging and aesthetics; with continuous improvement of the articulation and delivery. I enjoy a passion for building, mentoring and motivating teams; ensuring consistent results and work to be proud of.

QuestionsProjectsExperienceTeam

Work history

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Head of MarketingLiberis
Mar 2014 - Mar 2018London, United KingdomFull Time
A fast-growing finch firm, with a mission to enable the UK small businesses to access affordable finance to grow. Customer NPS of 78 and 260% increase in annual new customer acquisition from 2014-2017. Achievements: 115% Average YoY increase in leads generated 160% Average YoY increase in MQL leads Stable customer retention rate of 80% Website traffic increased by 84% / 104% (Users/Sessions) Pre vs post Liberis content strategy implementation: 309% increase in organic traffic 242% increase in blog views 25% increase in total social followers Engagement increases Facebook 259% / Twitter 38% / LinkedIn 127%

Skills

• Marketing
• Marketing Strategy
• Brand Marketing
• Content
• Marketing Automation
• Growth
• Management
• Mentoring
• Digital Marketing
• CRM Marketing

Awards

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DBA Design Effectiveness AwardLiberis
Brand Identity Under £100,000 Bronze Award