Adam Naylor

Account Director

  • LocationLondon, United Kingdom



  • Advertising
  • Digital Media
  • Marketing PR
  • Account Management
  • B2B
  • Direct Marketing
  • Internet Marketing
  • Marketing
  • Marketing Strategy
  • Project Management
  • Social Media Marketing
  • Strategic Planning
  • Communications

Work history




Oct 2014
  • Director of startup agency specialising in Digital Creative Communications. Working across digital and social campaigns for the likes of Lidl and Hyundai. In addition fulfilling senior account roles at agencies including Wunderman, Cohn & Wolfe and Weber Shandwick


Digital Account Director


Jul 2013 - Sep 2014
  • • Responsible for the management and execution of key B2B and B2C accounts in the agency including VMware EMEA, GE Oil & Gas, EMC UK and Logitech UK and EMEA • This included content creation including copy writing, creation of website project plans, social engagement and content strategies • Overall owner for VMware's Built for the Fast Lane campaign, where we developed a HTML5 racing game to highlight the speed and flexibility of the cloud. This campaign was recently awarded a certificate of excellence at the In2Sabre Awards for Best use of Gamification/ user-generated contests and shortlisted for the PRCA Awards in Best Digital and New Media and Best Technology • Creation and execution of social advertising across Twitter, Facebook, LinkedIn, Google PPC, YouTube and content seeding partners including Outbrain and Disqus • Provided strategic counsel to the agency as a whole on how to make the most of social media in the communications mix. • Working to develop the team as a whole including management of 3 employees; 1 Account Manager and 2 Account Executives. • Development of pitches for new business and growing existing accounts resulting in over £200,000 of additional work both incremental and net new • Working closely with the PR teams to create integrated campaigns to make the most of the assets to hand.



Human Psychology with Integrated Placement Year

Aston University

Sep 2005 - Jun 2009
  • Human Psychology