Adam Payne

Independent Business Director & Strategic Planner

FollowUnfollow

Join our Pro Plan to message Adam

You can only message people who are following you. If you’d like to message this person, simply join our Recruiter Pro Plan.

  • LocationLondon, United Kingdom

Projects

View all

Are you sure?

Do you really want to delete project Apple 'Shot on iPhone'?

Are you sure?

Do you really want to hide project Apple 'Shot on iPhone'?

Are you sure?

Do you really want to unhide project Apple 'Shot on iPhone'?

About me

 

I'm a classically trained, digitally-minded, award-winning Business Director & Strategic Planner. For the past 8+ years, I've created brand platforms, positioned brands, implemented cut-through communication strategies and delivered integrated advertising campaigns across multi-media platforms, for some of the world's leading brands. I have a real passion for brands; the way they shift culture and transform businesses. I've a particular sweet-spot for advertising at the cross-section of art & technology. And ultimately, I strive for innovation & effectiveness in my work, pioneering effective communication strategies and best-in-class creative. I'm open to fixed-term consultancy projects in strategic brand design, planning, account handling and creative direction.

Skills

 

  • Strategic Planning
  • Creative Direction
  • Innovative Ideas and Solutions for Multimedia
  • Experiential Events PR
  • Financial Management
  • Brand Indentity
  • Brand Positioning
  • Technology Strategy
  • Communications Strategies
  • Market Competitive Analysis
  • Social Digital Marketing
  • Integrated Campaign Delivery
  • Art Buying/production
  • Music and Creative Events
  • Management and Leadership

Work history

Currently

Advertising Director & Strategic Planner

House of Payne Ltd

May 2016
  • Independent Business Director & Strategic Planner, consulting in brand development, communications strategy, multi-media advertising production & creative direction. Services include: Brand Identity | Brand Positioning | Integrated Communications Strategy | Brand Platform Creation | Market Research | Audience Research | Focus Group Management | Social/Digital Content Strategy | Local & Global Multi-Media Ad Campaign Management | Creative Direction

2016

Global Account Director Apple

Tbwa\media Arts Lab

Nov 2014 - May 2016
  • - Award-winning Account Director responsible for the flawless execution of Apple marketing communications in Europe and the Middle East. I led the origination, creative development & localisation of integrated advertising campaigns for the Apple brand, products and services. Namely co-lead on the iPhone business. - Managed a global team of 12+ ADs/SAMs/AMs, maintaining strong relationships with teams in-house and international TBWA offices. - Developed solid business relationships with Senior Apple clients through regular and pro-active contact. Inc. accompanying Apple Marketing leads abroad. - Worked closely with Planning & Analytics teams to develop strategic goals, also measuring the success of campaigns across all 9 markets. Also a conduit for Business Affairs, assessing legal challenges across all advertising, online & offline, paying particular attention to cultural nuances and legal restrictions per market, working closely with international clearance bodies. - I was ultimately accountable for the financial management of the account, including weekly forecasting, signing off all job estimates, monitoring weekly work-in-progress and quarter end budgets, managing resource time for external TBWA offices & monitoring burn levels to optimise margins. - I mentored and motivated the account team through regular catch-ups & formal appraisals and also co-led the recruitment process for new team members world-wide. - As part of the lead international team, we received the highly coveted Cannes Lion Grand Prix & Grand Clio for involvement on “World Gallery” OOH.

2014

Freelance Client Services Advertising

Various: Mullen Lowe, Mccann, M&C Saatchi, Publicis, Partners Andrews Aldridge

Mar 2013 - Aug 2014
  • Mullen Lowe: Morrisons | Apr 2014 - Sep 14 Responsible for TTL Re-Brand, loyalty card launch and award-winning ATL comms. McCann Erickson: Aldi UK & Ireland | Nov 13 – Mar 14 Project lead on multi-media comms across UK & IE. Staff reports : 2 AEs & 2 AMs. Lean Mean Fighting Machine [M&C Saatchi]: Heineken/Unilever | Aug 13 – Oct 13 Digital project lead inc. web builds, social media strategy and community management. Publicis London: McVities & Jacob’s | May 13 - Jul 13 Acting AD across numerous ATL & Digital comms for McVities and Jacob’s sub-brands. Partners Andrews Aldridge: BMW & Investec | Mar 13 – May 13 Project lead on Direct, CRM and Digital campaigns.

2013

Campaign Manager & Art Buyer

Bartle Bogle Hegarty

Nov 2011 - Mar 2013
  • - Responsible for the strategy, origination & delivery of integrated marketing campaigns, servicing iconic British brands - most notably British Airways (BA). - The role comprised of client service, production, project management and art- buying where I was responsible for creative origination, production & delivery, finance, direct care of graduate staff and pitch work. - I was part of the team that relaunched BA with the global TTL campaign, ‘To Fly To Serve’, that spearheaded the airline’s commercial and brand recovery. - Re-built pride in British Airways with the multi award winning activation of their £43m sponsorship of the London 2012 Olympic & Paralympic Games, ‘Don’t Fly’. - Co-led the origination, production and deployment of a £multi-million integrated, experiential-led campaign ‘British Airways Ticket Giveaway’ dubbed the largest global airline promotional giveaway. Results: Facebook visits rose 500%, we reached 4 million people across all channels, with 11.5K visitors physically participating in the experiential campaign. Gatwick route sales increased by 20%.

Education

2008

BA (hons

Goldsmiths, University of London

Aug 2004 - Jun 2008
  • English & History of Art

Awards

2016

ANDY AWARD GOLD

  • Apple World Gallery (TBWA\Media Arts Lab)

2016

IPA Advanced Certificate

IPA

  • Legal Regulations

2015

Cannes Lions Grand Prix

Cannes Lions

  • Apple World Gallery (TBWA\Media Arts Lab)

2015

Grand CLIO

Clio

  • Apple World Gallery (TBWA\Media Arts Lab)

2015

FAB Creative Excellence Award Gold

  • Morrisons Up Your Street (MullenLowe)

2015

IPG Course Distinction Certificate

  • Strategic Thinking

2014

FWA Site of the Day Winner

FWA

  • British Airways Ticket Giveaway (BBH)

2014

FMBX Silver

  • British Airways Ticket Giveaway (BBH)

2013

Campaign Agency of the Year

Campaign

  • BBH

2013

Campaign BIG Awards Finalist

Campaign

  • British Airways Ticket Giveaway (BBH)

2012

Campaign Agency of the Year

Campaign

  • BBH

2011

Campaign Digital Agency of the Year

Campaign

  • AKQA