Headed up social strategy, content creation and digital experience for global beauty brand, Schwarzkopf. - Created email marketing strategy deck for Schwarzkopf sub-brand, LIVE Colour - outlining KPIs, growth tactics and annual content plan - Audited Schwarzkopf’s entire UK Youtube channel, using analytics and insights to make improvements to tone of voice, metadata and website conversions - Created website content for LIVE Colour’s brand site, with SEO best-practise in mind, which helped in increasing total website sessions by 520% - Produced impactful graphic design, distributed onsite and across social - Liaised with third-party agencies and senior brand marketing stakeholders on daily basis for check-ins and project updates
Content Manager at a digital product studio in Old Street, implementing content strategies for a diverse range of global brands across social, websites and apps. - Worked closely with one of the world’s leading FMCG beauty brands, Schwarzkopf, leading social content for their styling and colouring brands: LIVE Colour and got2b - Responsible for content strategy behind LIVE Colour’s website development and relaunch, during which client sales spiked, taking them from 5th to 2nd in their category - Led the strategy and delivery of a blogger/influencer social campaign for got2b UK which grew client’s Instagram following by over 900% - Created internal case-studies of high-profile projects for agency website - Produced interface copy for client products such as HungryHouse’s mobile app and LIVE Colour’s brand site - Conducted user testing sessions for clients such as Tate, Wired and LIVE Colour to iterate on usability and design - Produced and presented client-ready strategy decks, including social strategy for UK’s leading fabric dye brand, Dylon - Created detailed reports on various brands’ social performance, KPIs and growth strategies - Led and collaborated with stakeholders and colleagues in interactive client workshops
Community Manager at a digital communications agency in Shoreditch, responsible for leading strategy and running social media networks for luxury child fashion brand, Sunuva. - Grew client’s social accounts by up to 200%, with experience in Pinterest, Facebook, Twitter and Instagram platforms - Responsible for heading up strategy, content plans and delivery of social campaigns - Designed, coded and wrote copy for client’s email marketing, increasing email revenue by 42% - Handled online PR, including blogger and influencer collaborations - Designed online and offline marketing assets, from social posts to website layouts - Created and coded copy for client’s blog, optimised for SEO - Developed budget for social to increase brand awareness, engagement and website conversions
Creative Manager at London-wide street food markets, responsible for graphic design, events management and press liaison. - Managed partnerships with global brands including Coca-Cola, Gap, Apple, Let There Be Beer, Frank PR and New York Times - Led social media strategy and management, as well as blogger outreach and press liaison - Responsible for all online and offline graphic design including marketing and advertising material distributed across national billboards and magazine displays
Digital media assistant at agency specialising in co-creating innovative charity initiatives, marketing campaigns and award winning broadcast content. - Managed liaison with brand partners including the British Council, Channel 4 and Prince’s Trust - Headed up events management for workshops across Europe, sourcing locations, interviewing staff and supervising logistics - Created and distributed press releases and handled media coverage
Responsible for administrative support in a housing cooperative, acting as first point of call for repairs, invoices and general enquiries.