Projects
- British Museum Audio Guide Case StudyAssited in the production of the following agency project case study: An Audio Guide 257 years in the making The British Museum opened its doors in 1759, so by the time 2009 came around technology was equipped to showcase its vast collection, and their first comprehensive audio guide was launched. With rapid advancements in digital tech, the beloved institution was eager to iterate on this product and so in 2015 set about completely remodelling their audio guide. With over eight million objects and counting housed within its illustrious walls, and an annual visitor rate pushing seven million — the new guide needed to be futureproof and above all accessible. The Museum teamed up with Mentally Friendly and was sponsored by Korean Air to collaboratively build, test and launch this new version of their flagship on-site digital product, used by tens of thousands of visitors per year. "Listening to user needs without focusing on any pre-conceived ideas about what an audio guide is was key" Robert Boyett, Product Director, MF LDN Our objectives were clear from the beginning. It was all about ease of use not only for the user but also for the content team who would need a platform that was easy to update and adapt to the ever changing inventory of the museum. We needed to: Develop an intuitive and user-centric product based on the unique needs of the Museum’s visitors Replace an existing and outdated product with a mobile Android product Establish a robust content management platform and workflow to provide most up-to-date content to visitors Improve access to the Museum’s collection with new content, audio description and British Sign Language
Work history
F
F
Content ManagerFreelance
- London, United KingdomFreelance
Headed up social strategy, content creation and digital experience for global beauty brand, Schwarzkopf.
- Created email marketing strategy deck for Schwarzkopf sub-brand, LIVE Colour - outlining KPIs, growth tactics and annual content plan
- Audited Schwarzkopf’s entire UK Youtube channel, using analytics and insights to make improvements to tone of voice, metadata and website conversions
- Created website content for LIVE Colour’s brand site, with SEO best-practise in mind, which helped in increasing total website sessions by 520%
- Produced impactful graphic design, distributed onsite and across social
- Liaised with third-party agencies and senior brand marketing stakeholders on daily basis for check-ins and project updates
Content ManagerMentally Friendly
- Full Time
Content Manager at a digital product studio in Old Street, implementing content strategies for a diverse range of global brands across social, websites and apps.
- Worked closely with one of the world’s leading FMCG beauty brands, Schwarzkopf, leading social content for their styling and colouring brands: LIVE Colour and got2b
- Responsible for content strategy behind LIVE Colour’s website development and relaunch, during which client sales spiked, taking them from 5th to 2nd in their category
- Led the strategy and delivery of a blogger/influencer social campaign for got2b UK which grew client’s Instagram following by over 900%
- Created internal case-studies of high-profile projects for agency website
- Produced interface copy for client products such as HungryHouse’s mobile app and LIVE Colour’s brand site
- Conducted user testing sessions for clients such as Tate, Wired and LIVE Colour to iterate on usability and design
- Produced and presented client-ready strategy decks, including social strategy for UK’s leading fabric dye brand, Dylon
- Created detailed reports on various brands’ social performance, KPIs and growth strategies
- Led and collaborated with stakeholders and colleagues in interactive client workshops
+ Show more
Skills
- Social Meda Strategy
- Design
- Brand Strategy
- Content
- Content Marketing
- CRM
- Editorial
- Writing
- Content/copywriting/writing/editorial/advertising