Ade Onibada

Journalist, Social Media, Content & Partnerships Manager

Mid Level
London, United Kingdom
Locked Pro Plan feature

Projects credited in

About me

I consider myself to be an ambitious storyteller with an instinct for a great story and a commitment to quality journalism. Since entering the industry, my contributions to print media has included multiple front page stories and exclusives that I have secured with my unique access to influential contacts. In a digital capacity I have managed social media for a major organisation and regularly have my ears and eyes on not only what is trending on social media but also what is emerging. My portfolio includes a detailed investigation into the racist door policies of Britain’s nightclub industry, as featured in a 6-page spread for Cosmopolitan magazine. I’ve also had the pleasure of conducting interviews with high profile figures including acclaimed poet Claudia Rankine, the Mayor of London Sadiq Khan and performer Lily Allen. With a politics degree from the University of Bristol, I am motivated to pursue stories that can make a cultural and socio-political impact with an emphasis on everyday people. I’ve also been fascinated by the rise and legitimising of right wing politics which was the focus of my final year dissertation. It’s not uncommon that in a busy press room I’m the only person who looks like me or comes from my particular background – this continues to serve as part of my motivation to becoming a formidable writer with a distinctive voice in British journalism.


  • News
  • Journalism
  • Social Media
  • Campaign
  • Public Speaking
  • Strategy
  • Creative Solutions
  • Political Analysis
  • Current Affairs
  • Arts Culture

People I’ve worked with

Companies I’ve worked with

  • Reprezent Radio

    Reprezent Radio

    • Radio
  • Livity


    • Marketing & PR
  • L

    Live Magazine

    • B

      Bite the Ballot

      Work history


      Social Media Manager/Campaign Coordinator

      Bite the Ballot

      Jan 2017 - Nov 2017
      • London, United Kingdom
      • Full Time
      • Creating the social media strategy for one of the leading youth political engagement charities which included developing original content in-house. A key part of this role was regularly pulling reports and data on our online engagement and general activity to help advance the profile of the organisation. As the campaign coordinator I connected influencers and digital platforms with the organisation to develop and produce powerful content around the message of youth engagement and political participation. Some of the partners I worked with include Unilad, SB.TV and Twitter.


      Broadcast Assistant/Host

      Reprezent Radio

      Nov 2014 - Sep 2015
      • London, United Kingdom
      • Freelance
      • Starting as a broadcast assistant, researching for a monthly talk show I was quickly promoted to radio host of my own two-hour show which aired weekly. As part of the show I learned how to create audio packages featuring vox pops from members of the public and interviewing guests. The show, titled ‘Back Chat’ focused on youth issues in London and welcomed guests to discuss current affairs and controversial topics.


      News Reporter

      The Voice Newspaper

      Jun 2014 - Oct 2016
      • London, United Kingdom
      • Full Time
      • Writing for the online and print edition of Britain’s longest running weekly black Newspaper, I regularly investigated reader submitted stories and developed them for a wider audience with the contribution of expert contacts and additional research. In addition to writing content for online, I contributed to developing the social media strategy for Twitter and Instagram. Some of my popular stories included: • Coverage of the protest of London night club DSTRKT after a group of women were declined entry for being “too dark” and “too fat” • The death of black British woman Sarah Reed in Holloway Prison • An investigation into the absence of women of colour on the cover of Glamour Magazine


      Jun 2012 - Dec 2015
      • London, United Kingdom
      • Freelance
      • As a writer for the London based youth publication I contributed to the politics and culture sections of the print edition while also writing several comment pieces for online. I also had the opportunity to feature in an original web series titled ‘Bus Stop Bants’ where I appeared on a weekly basis as a panellist discussing current affairs with influencers such as Hussain Manwar and Mo the Comedian. Some of written contributions included: • A comment piece on the conflicts of identifying as a feminist who regularly enjoyed Bashment music • The politics of black hair • The then-education secretary Michael Gove vs Education