Ade is the founder and chief executive officer of the social enterprise, Women In Marketing (WIM), established to educate, inspire, connect, recognise and empower female marketers. In 2004, she launched, WIM’s first forum, in 2004 on International Women’s Day and in 2010, she created the first WIM Awards with a mission to promote, recognise and celebrate women’s achievements in leadership roles, who are making a difference in a profession that touches the public in millions of ways every day.
Ade is a member of the Chartered Institute of Marketing (CIM) and prior to founding WIM, she joined the London board, as a volunteer. She became Chair of CIMCOM, the CIM marketing communications forum, working with industry bodies from advertising, public relations and design for six years. In 2013, she was honored the Power List of Black Women in Europe™ and World of Difference 100 award by The International Alliance for Women (TIAW) for her contribution and dedication to women in marketing. Ade is also a mentor for and an active member of the advisory board for Diversity in Marketing & Advertising Summit where she provides strategic advice, mentoring and actively contributes to support the series. Throughout her multifaceted career, Ade has worn many hats - working in regeneration, community politics, modelling, spent majority of her career working in the luxury retail sector and studied marketing at The University of Arts.
Ade is passionate about challenging the gender norms and is an advocate of the global economic empowerment of women
Projects
- 2017 Female Futures by The Future LaboratoryWomen in Marketing conference 2017 Theme: Female Futures Location: The Future Laboratory, 26 Elder Street, London E1 6BT Date: 11 May 2017 18.30 – 21.30 What happens when female innovation and entrepreneurialism is properly unleashed? The Future Laboratory will share their unique research and provide an insight into the future of female entrepreneurialism to help fuel your future strategy. About The Future Laboratory The Future Laboratory exists to help our clients make a better future for their
- Women In Marketing Awards 2014Best Female Leader in Marketing Claire Mason, Man Bites Dog Best Female Marketer – Consumer Sian Sutherland, Mio Skincare Best Female Marketer – Independent Consultant Camilla Honey, JFDI Best Female Marketer – Not For Profit Sarah Francis, Autism West Midlands Female Fast Track Marketer of the Year Gemma Davies, The Marketing Practice Female Fast Track Marketer of the Year – Highly Commended Alice Pelton. News UK Special Award for Outstanding Contribution to Marketing Lindsay Pattison, Maxus Ju
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Projects credited in
- International Women’s Day 2020, meet 100 trailblazers redefining the creative industryAt The Dots, International Women’s Day isn’t just a day – it’s a whole month! A time to take over the site and shine a light on the women and non-binary people redefining the creator landscape. For #IWD2020, we asked industry leaders to nominate the trailblazing women and non-binary people they think will redefine the creative and digital industries over the coming years. The list we’ve put together is one that beams with brilliant, talented people and their dedication to positive change. Book168
- Championing Diversity: this Black History Month, meet 100 creatives inspiring changeWe asked 11 of our creative heroes to each nominate 10 leading black change makers and creators who are shaping the current climate with raw talent, big ideas and crazy hard work. There is still a huge disparity of BAME individuals in the creative industry. Currently only 13% of the creative industry workforce identify as coming from Black and Minority Ethnic backgrounds. In addition, only 8% of senior positions have BAME representation. Spotlighting this subject is as important as ever. True d138