Adedayo A Sanusi

Brand Partnership Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Brand Partnership Manager

About me

I am very passionate about brand and youth development, I have a wealth of experience in Marketing, Account Managing, Brand Partnerships & Music Consultancy. Social Media guru on social platforms such as Instagram, Facebook, Twitter, Snapchat and use all to its highest ability. A square space website developer who was built several sights for Influencers, and I have an influencer network that I use to my advantage in any role I am given.

Locked Pro Plan feature

Skills

  • Marketing
  • 360 Branding
  • 360 Campaigns
  • Socia Media
  • Paid Social
  • Web Campaigns
  • Squarespace
  • Mulit Tasking
  • Creative Entrepreneur
  • Social Awareness

Companies I’ve worked with

  • Universal Music UK

    Universal Music UK

    • Music
  • C

    Complex UK

    • S

      Social Architeks

      • M

        Myish Music

        Work history

        Currently

        Apr 2014
        • London, United Kingdom
        • Freelance
        • Art Meets Music was founded and developed to improve engagement with music acts and artists via social media and brands through partnership. Most recently I have partnered with Relentless Energy drink to create 4 concept shows for their store for 2017. Development, production and delivery of projects from proposal right up to delivery. Sold out over 10 events Hosted an exclusive exhibition for Funny Tummy, who is known for doing works for the likes of Rhianna & Tinie Tempah • Create social media strategies for each has show to have the target audience • Delivering events on time, within budget, that meet expectations. • Setting, communicating and maintaining timelines and priorities on every project • Communicating, maintaining and developing client relationships • Managing relationships with music acts and artists • Managing operational and administrative functions to ensure specific projects are delivered efficiently • Providing leadership, motivation, direction and support to your team. • Travelling to on site inspections and project managing events. • Being responsible for all project budgets from start to finish. Ensuring excellent customer service and quality delivery. Worked with brands such as Propercorn, Red Bull, Boxpark , Vitamin Water, Saves & Relentless.

        2018

        Brand Partnerships Manager

        Complex UK

        Oct 2017 - May 2018
        • London, United Kingdom
        • Freelance
        • Freelancing for youth culture media platform, I executed key brand partnerships with clients such as Foot Locker EU, NBA, Nike, Adidas, Puma Converse & Timbaland. A thorough understanding of contemporary youth culture, particularly in relation to the UK Hip Hop, Football and Street Style landscape  An extensive contact network of influencers and artists who can be sourced for brand collaborations  A detailed and professional approach to project management and client liaison, especially with regard to event production. Excellent Keynote or Powerpoint skills, and the confidence to produce creative solution decks under tight deadlines in response to client or agency briefs.  An eye for budget management, in particular keeping production costs in check while delivering a high standard of creative work.

        2016

        Account & Brand Partnership Manager

        Haddon PR

        Jun 2016 - Dec 2016
        • London, United Kingdom
        • Freelance
        • Contracted to work on a month to month basis to execute influencer marketing strategy & brand partnerships with brands such as Hype, NICCE, Crep Protect, Ellesse, Sneaker Lab & Money Clothing. 360 Pop Up Launch- Hype & Pokemon Pop Up Store 360 Pop Up Launch - NICCE Yoga event with NBA/Nike Yoga Influencer Claire Fountain at the Ace Hotel Analysing and interpreting sales data to identify unexpected patterns and trends Proactively seeking out commercial opportunities and partnerships Dealing with all aspects of a marketing campaign. Driving Brand Partnerships forward on a day-to-day basis in line with departmental commercial business plans and objectives. Pro-actively seeking and acquiring new Brand Partnership opportunities for Influencers & artists. Attending key events and artist planning meetings and disseminating key points to drive brand 
opportunities for influencers. Sourcing, maintaining and expanding relationships with key contacts. Taking responsibility for the full life cycle of the Brand Partnership and ensuring successful 
completion of projects. Progress reporting to senior management on a regular basis. Delivering high quality presentations, joining pitch meetings as well as tapping into key contacts internally to help support new business development

        2016

        Marketing & Artist & Brand/PR Development

        Myish Music

        Oct 2014 - Jul 2016
        • London, United Kingdom
        • Full Time
        • I was offered a role from the A&R at Def Jam Records to work at his indecent label through my persistence and hard graft at universal music. I worked on branded project for Coca Cola 2012 olympic campaign with Mark Ronson, grand develpoed the in house brand Ish Couture and managed/PM artist such as Shakka, Donae’o, Julian Marley & Incisive. Duties: Agreeing project objectives Representing the client's interest Providing independent advice on the management of projects Organising the various professional people working on a project Making sure that all the aims of the project are met Making sure the quality standards are met Using social media to increase awareness for the artists and brands (Facebook, Twitter, Instagram, SEO & Buffer) Recruiting specialists and sub-contractors Monitoring sub-contractors to ensure guidelines are maintained Managing the distribution & publishing department Working along side sync companies pitching & securing music for their campaigns regional and internationally Organising and attending meetings and ensuring the manager and myself is well-prepared for meetings; liaising with clients, suppliers and other staff Worked with companies such as Coca-Cola & Puma Syncing music for their campaigns and consulting for their creative projects

        2016

        Account Executive (Music & Brand Consultant

        Social Architeks

        Oct 2014 - Jul 2016
        • London, United Kingdom
        • Freelance
        • Duties: Support the company in the implementation of it’s marketing campaigns. Producing & analysing sales figures, then reporting them to marketing managers. Writing marketing emails & then sending them to customers & sales prospects. Selling sponsorship/stand/exhibition space to potential exhibitors/partners Responsible for maintaining & updating the companies website & social media. Digital Marketing Attending networking events & promoting the company. Booking advertisement space with social media platforms Helping to run mailshot campaigns. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets); Liaising with clients and designers to create a brand for the event Liaising with marketing and PR colleagues to promote the event Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly

        2010

        A&R / Marketing Creative Apprenticeship

        Universal Music UK

        Oct 2009 - May 2010
        • London, United Kingdom
        • Full Time
        • My journey began as an apprentice for 9 months at Polydor records, were I was placed at the deep end to learn my trade and work on project such as Cherly Cole’s debut album and the Jay Sean Cash Money launch party as an assistant to the product manager. Maintaining good contacts and relationships with editors and journalists. Keeping up to date with current affairs as well as industry related and local news. Involved in organizing and putting together high profile events and conferences. Constantly in touch with print, online and broadcasting companies. Attending networking and media events. Sourcing sponsorship opportunities. Liaising with external clients, marketing agencies and other third parties. To put together hard hitting campaigns. Advising clients on how best to reach their target audiences. Collecting and analysing media coverage, then drawing conclusions from it. Publicizing campaigns via social media sites like Twitter and Facebook. Carrying out targeted market research. Encouraging artists to maximize the use of the media to get their message across

        Education

        Currently

        Digital Marketing, Brand Management, Marketing Strategy, Applied Market Research, Consumer Behavior

        UEL

        Oct 2006
        • London, United Kingdom