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Adedayo A Sanusi

Brand Partnership Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Brand Manager - Brand Activation Manager - Music Consultant

Projects

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About me

I am very passionate about brand and youth development, I have a wealth of experience in Marketing, Account Managing, Brand Partnerships & Music Consultancy. Social Media guru on social platforms such as Instagram, Facebook, Twitter, Snapchat and use all to its highest ability. A square space website developer who was built several sights for Influencers, and I have an influencer network that I use to my advantage in any role I am given.

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Skills

  • Marketing
  • 360 Branding
  • 360 Campaigns
  • Socia Media
  • Paid Social
  • Web Campaigns
  • Squarespace
  • Mulit Tasking
  • Creative Entrepreneur
  • Social Awareness

Work history

Currently

Founder

Art Meets Music

Apr 2014
  • London, United Kingdom
  • Freelance
  • Art Meets Music was founded and developed to improve engagement with music acts and artists via social media and brands through partnership. Most recently I have partnered with Relentless Energy drink to create 4 concept shows for their store for 2017. Development, production and delivery of projects from proposal right up to delivery. Sold out over 10 events Hosted an exclusive exhibition for Funny Tummy, who is known for doing works for the likes of Rhianna & Tinie Tempah • Create social media strategies for each has show to have the target audience • Delivering events on time, within budget, that meet expectations. • Setting, communicating and maintaining timelines and priorities on every project • Communicating, maintaining and developing client relationships • Managing relationships with music acts and artists • Managing operational and administrative functions to ensure specific projects are delivered efficiently • Providing leadership, motivation, direction and support to your team. • Travelling to on site inspections and project managing events. • Being responsible for all project budgets from start to finish. Ensuring excellent customer service and quality delivery. Worked with brands such as Propercorn, Red Bull, Boxpark , Vitamin Water, Saves & Relentless.

2016

Account & Brand Partnership Manager

Haddon PR

Jun 2016 - Dec 2016
  • London, United Kingdom
  • Freelance
  • Contracted to work on a month to month basis to execute influencer marketing strategy & brand partnerships with brands such as Hype, NICCE, Crep Protect, Ellesse, Sneaker Lab & Money Clothing. 360 Pop Up Launch- Hype & Pokemon Pop Up Store 360 Pop Up Launch - NICCE Yoga event with NBA/Nike Yoga Influencer Claire Fountain at the Ace Hotel Analysing and interpreting sales data to identify unexpected patterns and trends Proactively seeking out commercial opportunities and partnerships Dealing with all aspects of a marketing campaign. Driving Brand Partnerships forward on a day-to-day basis in line with departmental commercial business plans and objectives. Pro-actively seeking and acquiring new Brand Partnership opportunities for Influencers & artists. Attending key events and artist planning meetings and disseminating key points to drive brand 
opportunities for influencers. Sourcing, maintaining and expanding relationships with key contacts. Taking responsibility for the full life cycle of the Brand Partnership and ensuring successful 
completion of projects. Progress reporting to senior management on a regular basis. Delivering high quality presentations, joining pitch meetings as well as tapping into key contacts internally to help support new business development

2016

Marketing & Artist & Brand/PR Development

Myish Music/Publishing

Oct 2014 - Jul 2016
  • London, United Kingdom
  • Full Time
  • I was offered a role from the A&R at Def Jam Records to work at his indecent label through my persistence and hard graft at universal music. I worked on branded project for Coca Cola 2012 olympic campaign with Mark Ronson, grand develpoed the in house brand Ish Couture and managed/PM artist such as Shakka, Donae’o, Julian Marley & Incisive. Duties: Agreeing project objectives Representing the client's interest Providing independent advice on the management of projects Organising the various professional people working on a project Making sure that all the aims of the project are met Making sure the quality standards are met Using social media to increase awareness for the artists and brands (Facebook, Twitter, Instagram, SEO & Buffer) Recruiting specialists and sub-contractors Monitoring sub-contractors to ensure guidelines are maintained Managing the distribution & publishing department Working along side sync companies pitching & securing music for their campaigns regional and internationally Organising and attending meetings and ensuring the manager and myself is well-prepared for meetings; liaising with clients, suppliers and other staff Worked with companies such as Coca-Cola & Puma Syncing music for their campaigns and consulting for their creative projects

2016

Account Executive (Music & Brand Consultant

Social Architeks

Oct 2014 - Jul 2016
  • London, United Kingdom
  • Freelance
  • Duties: Support the company in the implementation of it’s marketing campaigns. Producing & analysing sales figures, then reporting them to marketing managers. Writing marketing emails & then sending them to customers & sales prospects. Selling sponsorship/stand/exhibition space to potential exhibitors/partners Responsible for maintaining & updating the companies website & social media. Digital Marketing Attending networking events & promoting the company. Booking advertisement space with social media platforms Helping to run mailshot campaigns. Producing detailed proposals for events (e.g. timelines, venues, suppliers, legal obligations, staffing and budgets); Liaising with clients and designers to create a brand for the event Liaising with marketing and PR colleagues to promote the event Coordinating suppliers, handling client queries and troubleshooting on the day of the event to ensure that all runs smoothly

2010

A&R / Marketing Creative Apprenticeship

Universal Music UK

Oct 2009 - May 2010
  • London, United Kingdom
  • Full Time
  • My journey began as an apprentice for 9 months at Polydor records, were I was placed at the deep end to learn my trade and work on project such as Cherly Cole’s debut album and the Jay Sean Cash Money launch party as an assistant to the product manager. Maintaining good contacts and relationships with editors and journalists. Keeping up to date with current affairs as well as industry related and local news. Involved in organizing and putting together high profile events and conferences. Constantly in touch with print, online and broadcasting companies. Attending networking and media events. Sourcing sponsorship opportunities. Liaising with external clients, marketing agencies and other third parties. To put together hard hitting campaigns. Advising clients on how best to reach their target audiences. Collecting and analysing media coverage, then drawing conclusions from it. Publicizing campaigns via social media sites like Twitter and Facebook. Carrying out targeted market research. Encouraging artists to maximize the use of the media to get their message across

Education

Currently

Digital Marketing, Brand Management, Marketing Strategy, Applied Market Research, Consumer Behavior

UEL

Oct 2006
  • London, United Kingdom