Adela Francia
Available

Adela Francia

Marketing and Advertising Project ManagerLondon, United Kingdom
+ Info

0

Connections
Adela Francia
Available

Adela Francia

Marketing and Advertising Project ManagerLondon, United Kingdom
About me
I am a multilingual marketing manager with a Master’s degree in Economics, with more than 5 years of work experience around Europe. I am enthusiastic and passionate about developing my career, using my knowledge, skills and commitment to succeed in a Marketing and Advertising
Projects
  • Advertising Campaign Project Management
    Advertising Campaign Project Management
Work history
    B
    B
    Marketing and Advertising ManagerBookchoice
    London, United KingdomFull Time
    Jul 2017 – October 2017 – Bookchoice – Marketing Project Manager (UK, Spain, Germany, NL) - London, UK Bookchoice is an ebook and audiobook membership service. Bookchoice engages in partnerships with blue chips to run marketing campaigns that target a variety of audiences and fulfil different commercial objectives: engagement, loyalty, generating customer data, rewards points. (Bookchoice app) ● Product launch in 3 new markets in 4 months. Advertising & Marketing campaigns with the following audiences: Germany (Vodafone 5.4MM banners + Lufthansa 2.94MM printed advertorial in the Exclusive magazine) UK (Boots 1.6MM insert magazine + Waitrose 700K advertorial magazine and online banners), Spain (Gas Natural Fenosa 8MM with 9 different channels on and offline + Travel Club 1.5MM online banner)… ● Proven success in leading and developing strategic B2C campaigns, working directly with the Partnerships, and a variety of departments: marketing and content teams, designers, copywriters, sales managers, and top media agencies to develop campaigns that deliver high-quality leads. ● Producing effective briefings and audience reports to create the concept, visuals and copy
    U
    U
    Office Manager and key role in the product launchUENI Ldt
     - London, United KingdomFull Time
    Sept 2016 - Jul 2017- UENI - Financial Office Manager (+ Key role in the Spanish Product Launch Marketing and Strategy)- London UENI, founded by two Harvard graduates, is a start-up focusing on a disruptive tech business proposition to local business services looking for fast, effective and innovative channels to market. UENI provides marketing and advertising services, gathering data from across Europe and leverage the content to create automated digital marketing campaigns ● Conducted primary research for the Spanish market, and refined the marketing strategy based on the feedback ● Content management for the Spanish market along the customer journey ● Attended the Google AdWords sales training at Google offices (London), and applied the knowledge to refine the sales marketing strategy for the B2B Spanish Market ● Data Logistic Manager for more than 30 data consultants in Madrid, Barcelona, Bilbao, Valencia and Zaragoza. ● Accounting /HR Operations/ Internal Communication
+ Show more
Skills
  • Coordinating Advertising
  • Strategy
  • A/B Testing
  • 3 Languages
  • Tech
  • Project Manager
  • Launch Campaign
  • Product Launch
  • Audience Insights
  • Marketing
Education
    U
    U
    Nano degree Digital MarketingUdacity
    Marketing content, content discoverable in search, Adwords campaigns and advertise on Facebook, video ads, market with email, and measure and optimize with Google Analytics In collaboration with Google, Facebook and Mailchimp
    U
    U
    PostgraduateUniversitat Pompeu Fabra, Barcelona School of Management
     - Barcelona, Spain
+ Show more