About me
London based marketing consultant with a passion for delivering outstanding marketing campaigns and projects.
Work history
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Senior Manager, Digital and BrandRoyal Bank of Canada
- London, United KingdomFull Time
Developed and implemented a marketing strategy with a focus on retention, lead generation and strengthening the brand.
Created and executed an editorial & digital strategy across product, segment and thought leadership to build brand credibility and position expertise. .
Repositioned marketing and drove high team engagement, restructuring the team and creating a high-performance culture
Initiated three-phase brand awareness campaign: selected a full service creative agency to create and execute a campaign to drive brand awareness in the UK private client market.
Optimised budget through careful management and analysis of data to produce ROI measurement across each activity/campaign.
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Marketing ConsultantBrewin Dolphin
- London, United KingdomFreelance
Positioned marketing as business driver creating and executing a regional channel strategy and roadmap to increase the effectiveness of the central channel marketers in driving lead generation in collaboration with the regional sales divisions go-to-market strategy.
Managed a complex new website build working closely with multiple stakeholders and agencies to bring the website through the final stages to launch.
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Skills
- Brand Campaigns
- Brand Awareness
- Marketing Strategy
- Complex Projects
- Troubleshooting
- Team Development
- Department Leadership
- Critical Thinking
- Organisation
- Time Management