Adelé Walsh

Product Manager

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

Senior Product Manager based in London with 5 years experience in e-commerce working for established and start up brands. Extensive technical knowledge developing internal tools to increase work efficiency and customer centric products to increase CVR and engagement. Experience working in an Agile team with internal and external engineer design and data science teams. Founder of The Beauty Club - a platform that educates members on skincare and collaborates with leading skincare brands to host educational events in London.

Locked Pro Plan feature

Skills

  • Data Analysis
  • User Research
  • Product Roadmapping
  • Product Strategy
  • Product Development
  • Product Design
  • Product Owner
  • Product Launch
  • Digital Marketing
  • Content Consultant
  • Event Management
  • Digital Advertisement
  • Paid Social
  • SEO

Companies I’ve worked with

  • Yoox Net a Porter Group

    Yoox Net a Porter Group

    • Fashion and Textiles
  • Heist Studios

    Heist Studios

    • Retail
  • T

    The Beauty Club

    Work history

    Currently

    Mar 2019
    • London, United Kingdom
    • Freelance
    • A platform that educates members on skincare and collaborates with leading skincare brands to host educational events in London. - Event, PR and communications management. - Digital Marketing Activities (SEO, Social Channels, Email, Paid Advertising, Affiliate) - Content creation and management

    Currently

    Product Owner - Global Content

    Yoox Net a Porter Group

    Oct 2017
    • London, United Kingdom
    • Full Time
    • Worked as part of the Global Content domain with the objective to fuse content and commerce to optimise the customer experience and increase revenue. Product releases include - NET-PORTER - EIP PRIVÉ - Mr Porter ‘The Luxury Watch Guide’ , - Net A Porter ‘The Fine Jewelry & Watch Suite’ and brand campaigns across Net A Porter such as Chloe, Fendi and newly launched category Dolce & Gabbana Kidswear. Key Achievements: Product Development - Worked with customers, product designers (UX/UI), technology and key business teams to develop the Mr Porter Luxury Watch Guide and the Net A Porter Fine Jewelry & Watch Suite products. Both products showcase the brands offering and expertise in the fine jewelry and watch category. - Maintained & prioritised product backlog for feature enhancements for both products. - Presented regularly to senior YNAP executives to update and obtain buy in for features. Results: Increased category engagement, revenue and customer acquisition. Positioned Net A Porter as a established online Fine Jewelry and watch retailer amongst customers and competitors. Brand Campaigns - Launched Net A Porter's Dolce & Gabbana Kidswear brand campaign - new category on site. - Launched a number of top fashion brand campaigns with Net A Porter including - Balmain, Gucci and Fendi as well as seasonal campaigns such as party.

    2020

    Product Manager

    Heist Studios

    Jul 2019 - Apr 2020
    • London, United Kingdom
    • Full Time
    • - Developing and owning the product strategy with a key focus on CVR optimisation and new customer acquisition. - Analysis of customer data (GA, Periscope, NPS) to inform product decisions and new feature developments. - Implementation of SEO strategy across the Heist website to increase organic traffic. - A/B testing of new content and features on the website using Optimisely. - Working as part of the Marketing team, responsible for optimising online customer journeys from all marketing channels - email, social, paid search. - Co-ordination of all third party and agency digital product work and requirements. - Big Commerce CMS and platform management - content and product upload.

    2017

    Product Owner - Global Product

    Yoox Net a Porter Group

    Jan 2016 - Sep 2017
    • London, United Kingdom
    • Full Time
    • As a Product Owner in the Global Product Domain was to develop the product listing and product detail pages across NET A PORTER and MR PORTER. With the objective to improve the customers navigation and browsing experience. Key Achievements: - Working with product design, technology and visual merchandising teams improved the filtering across listing pages. - Ran discovery phase (user testing - internal and customer) to determine improvements for listing page and product detail pages designs to be developed for platform migration.

    Education

    2014

    Fashion and Textile Design

    Crawford College of Art & Design

    Sep 2013 - Sep 2014
    • Cork, Ireland

    2015

    Business Information Systems

    University College Cork

    Sep 2011 - Sep 2015
    • Cork, Ireland
    • BSc Hons Business Information Systems A course covering a wide range of technology subjects and a 6 month internship placement