Senior Product Manager based in London with 5 years experience in e-commerce working for established and start up brands. Extensive technical knowledge developing internal tools to increase work efficiency and customer centric products to increase CVR and engagement. Experience working in an Agile team with internal and external engineer design and data science teams. Founder of The Beauty Club - a platform that educates members on skincare and collaborates with leading skincare brands to host educational events in London.Locked Pro Plan feature
A platform that educates members on skincare and collaborates with leading skincare brands to host educational events in London. - Event, PR and communications management. - Digital Marketing Activities (SEO, Social Channels, Email, Paid Advertising, Affiliate) - Content creation and management
Worked as part of the Global Content domain with the objective to fuse content and commerce to optimise the customer experience and increase revenue. Product releases include - NET-PORTER - EIP PRIVÉ - Mr Porter ‘The Luxury Watch Guide’ , - Net A Porter ‘The Fine Jewelry & Watch Suite’ and brand campaigns across Net A Porter such as Chloe, Fendi and newly launched category Dolce & Gabbana Kidswear. Key Achievements: Product Development - Worked with customers, product designers (UX/UI), technology and key business teams to develop the Mr Porter Luxury Watch Guide and the Net A Porter Fine Jewelry & Watch Suite products. Both products showcase the brands offering and expertise in the fine jewelry and watch category. - Maintained & prioritised product backlog for feature enhancements for both products. - Presented regularly to senior YNAP executives to update and obtain buy in for features. Results: Increased category engagement, revenue and customer acquisition. Positioned Net A Porter as a established online Fine Jewelry and watch retailer amongst customers and competitors. Brand Campaigns - Launched Net A Porter's Dolce & Gabbana Kidswear brand campaign - new category on site. - Launched a number of top fashion brand campaigns with Net A Porter including - Balmain, Gucci and Fendi as well as seasonal campaigns such as party.
- Developing and owning the product strategy with a key focus on CVR optimisation and new customer acquisition. - Analysis of customer data (GA, Periscope, NPS) to inform product decisions and new feature developments. - Implementation of SEO strategy across the Heist website to increase organic traffic. - A/B testing of new content and features on the website using Optimisely. - Working as part of the Marketing team, responsible for optimising online customer journeys from all marketing channels - email, social, paid search. - Co-ordination of all third party and agency digital product work and requirements. - Big Commerce CMS and platform management - content and product upload.
As a Product Owner in the Global Product Domain was to develop the product listing and product detail pages across NET A PORTER and MR PORTER. With the objective to improve the customers navigation and browsing experience. Key Achievements: - Working with product design, technology and visual merchandising teams improved the filtering across listing pages. - Ran discovery phase (user testing - internal and customer) to determine improvements for listing page and product detail pages designs to be developed for platform migration.
BSc Hons Business Information Systems A course covering a wide range of technology subjects and a 6 month internship placement