About me

I am a senior-level content creator accomplished in both editorial and advertising copy with a specific interest in fashion, beauty and luxury. I want to use my 10 years of experience to create dynamic, engaging content that inspires customers and elevates brands.

QuestionsProjectsExperienceTeam

Projects

• 4

  Tona SwimwearDefined tone of voice and wrote all website copy for new, environmentally aware and size inclusive swimwear brand - Tona.
• 4

  NA-KDWriting copy across NA-KD’s social platforms, website and emails. Concepting ideas for collection collaborations with influencers.
• 1

  Wandler SS20Planned and wrote new season content, emails and product descriptions for the Wandler SS20 website launch.
• MatalanMatalan As Senior Copywriter I carved out a unique yet relatable tone of voice for Matalan – writing the seasonal magazine, print ads, promotional radio ads, DMs, emails and online editorial content.
• Hearst - Men's HealthThe project for Men’s Health was about attracting readers and turning them into subscribers for the magazine. Punchy, aspirational copy was used to inspire budding gym bunnies.
• Grit MagazineMarrying together high fashion and an urban aesthetic, Grit magazine demands wit and a good knowledge of what is hot in fashion now. As Contributing Editor, I worked on trend stories, intros and DMs to pique the interest of the fashion savvy Grit reader.

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Work history

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Freelance Fashion WriterWandler
Dec 2019London, United KingdomFreelance
Planning/writing new season content, emails and product descriptions for the Wandler ss20 website launch in January 2020.
Senior CopywriterMatalan
May 2017London, United KingdomFull Time
Writing dynamic and strong copy; from imaginative editorial content and DMs to punchy national newspaper ads and homepages. Defining, creating and implementing a new brand tone of voice. Interviewing celebrities for the mailer magazine and working with the Content team to come up with relevant editorial to push sales and launch collections. Liaising with buying teams across the brand to fully understand new launches and communicate unique selling points to the customer. Create a consistent brand identity and ownership of all written projects.

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Skills

• Fashion Writing
• Journalism
• Interviewing
• Sub-editing
• Marketing
• Brand Tone
• Brand Storytelling
• Feature Writing
• Editorial
• Ad Copywriting

Education

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Masters of Arts (MA), in Fashion JournalismCentral Saint Martin’s School of Art
Oct 2004 - Mar 2006London, United Kingdom
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Bachelor of Arts (BA) The University of Essex
Oct 2001 - Jun 2004Colchester, United Kingdom
English Literature with Subsidiary Honours in German