I am a senior-level content creator accomplished in both editorial and advertising copy with a specific interest in fashion, beauty and luxury. I want to use my 10 years of experience to create dynamic, engaging content that inspires customers and elevates brands.Locked Pro Plan feature
Planning/writing new season content, emails and product descriptions for the Wandler ss20 website launch in January 2020.
Writing dynamic and strong copy; from imaginative editorial content and DMs to punchy national newspaper ads and homepages. Defining, creating and implementing a new brand tone of voice. Interviewing celebrities for the mailer magazine and working with the Content team to come up with relevant editorial to push sales and launch collections. Liaising with buying teams across the brand to fully understand new launches and communicate unique selling points to the customer. Create a consistent brand identity and ownership of all written projects.
Rewriting club websites, ensuring tone of voice is upheld and uploading content to the CMS system.
Managed a team of 5, oversaw and edited copy produced across the business from internal projects to external briefs. Worked on an array of projects from a range of clients (eBay, Virgin Active, Temenos, Dogs Trust, Hearst Media) including editorial, seasonal campaigns, banners, landing pages, social content, scripts and emails. Created a tone of voice for eBay Collections. Lead writer on eBay’s Collections – producing SEO optimised, editorial lifestyle copy for high-end products. Worked with the Merchandise team and created optimised clickable content, across fashion, beauty, home and many more categories. Collaborated with designers and worked with producers to ensure copy and design complemented each other. Contributed creative ideas to strategic meetings for pitches.
Writing lifestyle/fashion copy across the site from features to banners. Worked with trade teams to establish how product ranges would appeal to customers.
Writing and uploading product copy and editorial style notes for luxury fashion sale items.
Interpreting the brief and writing captions, headlines and video scripts for the client, Triumph lingerie.
Writing SS13 fashion trend guide for McArthurGlen. Identifying catwalk designers for relevant trend.
Writing homepage, landing page and in-store copy in the appropriate aspirational tone of voice. Working with Art director on DMs.
Writing shopping features in an Emerald Street tone. Conducting phone interviews for features, contacting PRs to support features.
Writing editorial descriptions for clothing and accessories.
Write/research relevant fashion and trend pieces for the Grit Magazine blog. Write monthly intros for DMs sent to subscribers. Stay up to date on fashion and beauty news. Attend/report on London Fashion Week collections and create relevant content for Grit readers. Interview designers and industry figures for fashion features.
Management and writing of content and editorial calendar. Writing trends and shopping features to encourage click-throughs and collaborating with the Lead Merchandiser to ensure editorials and appealing to the customer as well as commercially sound.
Writing and uploading editorial product descriptions for clothing and accessories in the Selfridges house style.
Writing and uploading editorial product descriptions for high-end clothing and accessories.
Attending and contributing to editorial meetings. Researching and writing designer profiles. Writing short features for the Net-a-porter NOTES magazine. Researching concepts for senior editors.
Attending and reporting on off-schedule London Fashion Week shows.