Adjoa Gharban

Senior Copywriter

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

I am a senior-level content creator accomplished in both editorial and advertising copy with a specific interest in fashion, beauty and luxury. I want to use my 10 years of experience to create dynamic, engaging content that inspires customers and elevates brands.

Locked Pro Plan feature

Skills

  • Fashion Writing
  • Journalism
  • Interviewing
  • Sub-editing
  • Marketing
  • Brand Tone
  • Brand Storytelling
  • Feature Writing
  • Editorial
  • Ad Copywriting

Companies I’ve worked with

  • Yoox Net a Porter Group

    Yoox Net a Porter Group

    • Fashion and Textiles
  • Selfridges

    Selfridges

    • Fashion and Textiles
  • Exposure

    Exposure

    • Marketing & PR
  • MATCHESFASHION.COM

    MATCHESFASHION.COM

    • Retail

Work history

Currently

Freelance Fashion Writer

Wandler

Dec 2019
  • London, United Kingdom
  • Freelance
  • Planning/writing new season content, emails and product descriptions for the Wandler ss20 website launch in January 2020.

Currently

Senior Copywriter

Matalan

May 2017
  • London, United Kingdom
  • Full Time
  • Writing dynamic and strong copy; from imaginative editorial content and DMs to punchy national newspaper ads and homepages. Defining, creating and implementing a new brand tone of voice. Interviewing celebrities for the mailer magazine and working with the Content team to come up with relevant editorial to push sales and launch collections. Liaising with buying teams across the brand to fully understand new launches and communicate unique selling points to the customer. Create a consistent brand identity and ownership of all written projects.

2019

Senior Copywriter

David Lloyd leisure

Sep 2019 - Nov 2019
  • Hatfield, United Kingdom
  • Freelance
  • Rewriting club websites, ensuring tone of voice is upheld and uploading content to the CMS system.

2017

Feb 2014 - Apr 2017
  • London, United Kingdom
  • Full Time
  • Managed a team of 5, oversaw and edited copy produced across the business from internal projects to external briefs. Worked on an array of projects from a range of clients (eBay, Virgin Active, Temenos, Dogs Trust, Hearst Media) including editorial, seasonal campaigns, banners, landing pages, social content, scripts and emails. Created a tone of voice for eBay Collections. Lead writer on eBay’s Collections – producing SEO optimised, editorial lifestyle copy for high-end products. Worked with the Merchandise team and created optimised clickable content, across fashion, beauty, home and many more categories. Collaborated with designers and worked with producers to ensure copy and design complemented each other. Contributed creative ideas to strategic meetings for pitches.

2014

Senior Copywriter

Marks and Spencer

Apr 2013 - Feb 2014
  • London, United Kingdom
  • Freelance
  • Writing lifestyle/fashion copy across the site from features to banners. Worked with trade teams to establish how product ranges would appeal to customers.

2013

Fashion Writer

Cocosa

Mar 2013 - Mar 2013
  • London, United Kingdom
  • Freelance
  • Writing and uploading product copy and editorial style notes for luxury fashion sale items.

2013

Copywriter

Exposure

Feb 2013 - Apr 2013
  • London, United Kingdom
  • Freelance
  • Interpreting the brief and writing captions, headlines and video scripts for the client, Triumph lingerie.

2012

Fashion Writer

WARL (VCCP Retail)

Nov 2012 - Nov 2012
  • London, United Kingdom
  • Freelance
  • Writing SS13 fashion trend guide for McArthurGlen. Identifying catwalk designers for relevant trend.

2012

Copywriter

Space NK

Jul 2012 - Jul 2012
  • London, United Kingdom
  • Freelance
  • Writing homepage, landing page and in-store copy in the appropriate aspirational tone of voice. Working with Art director on DMs.

2012

Online Journalist

The Stylist Group

Jun 2012 - Jun 2012
  • London, United Kingdom
  • Freelance
  • Writing shopping features in an Emerald Street tone. Conducting phone interviews for features, contacting PRs to support features.

2012

Jun 2012 - Jul 2012
  • London, United Kingdom
  • Freelance
  • Writing editorial descriptions for clothing and accessories.

2017

Contributing Editor

Grit Magazine

Oct 2011 - Sep 2017
  • London, United Kingdom
  • Freelance
  • Write/research relevant fashion and trend pieces for the Grit Magazine blog. Write monthly intros for DMs sent to subscribers. Stay up to date on fashion and beauty news. Attend/report on London Fashion Week collections and create relevant content for Grit readers. Interview designers and industry figures for fashion features.

2012

Fashion & Beauty Editorial

Fashion Confidential

Jun 2011 - Jan 2012
  • London, United Kingdom
  • Full Time
  • Management and writing of content and editorial calendar. Writing trends and shopping features to encourage click-throughs and collaborating with the Lead Merchandiser to ensure editorials and appealing to the customer as well as commercially sound.

2010

Online Fashion Writer

Selfridges

Jan 2010 - Mar 2010
  • London, United Kingdom
  • Freelance
  • Writing and uploading editorial product descriptions for clothing and accessories in the Selfridges house style.

2010

Fashion Product Writer

MATCHESFASHION.COM

Aug 2009 - Mar 2010
  • London, United Kingdom
  • Freelance
  • Writing and uploading editorial product descriptions for high-end clothing and accessories.

2008

Fashion Editorial Assistant

Yoox Net a Porter Group

Apr 2008 - Jun 2008
  • London, United Kingdom
  • Freelance
  • Attending and contributing to editorial meetings. Researching and writing designer profiles. Writing short features for the Net-a-porter NOTES magazine. Researching concepts for senior editors.

2007

Fashion Reporter

WGSN

Sep 2007 - Sep 2007
  • London, United Kingdom
  • Freelance
  • Attending and reporting on off-schedule London Fashion Week shows.

Education

2006

Masters of Arts (MA), in Fashion Journalism

Central Saint Martin’s School of Art

Oct 2004 - Mar 2006
  • London, United Kingdom

2004

Bachelor of Arts (BA)

The University of Essex

Oct 2001 - Jun 2004
  • Colchester, United Kingdom
  • English Literature with Subsidiary Honours in German