About me

Creative Director for original immersive narratives and experiences. As a story-driven creative director, I draw inspiration from film, literature, and new technologies to craft immersive and engaging experiences for audiences. I'm a firm believer in the potent mix of narrative and design to evoke strong emotions and create a lasting impact. With each project, I explore fresh and creative ways to achieve this. Whether you have a prototype or just a flicker of an extraordinary idea, I'm here to help you bring it to life and turn it into a fully fledged concept. Over the years, I've worked with clients like ABRSM, IMG Artists, Engine Group, NIHR, The University of the Arts London, Boosey and Hawkes, National Star College, and Innovate UK.

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Projects

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  EmberVisual concepts for a digital product using beacon technology to provide systematic instructions at specific locations in the work environment. (Part an Innovate UK funded project to create an interactive workspace for people with learning disabilities.)
• Wealth PlatformCreative direction of brand, messaging and visual language for a Wealth Platform a new FinTech product to help people manage their assets.
• Into Games brand and art directionInto Games' mission is to make the a career in the video games sector more accessible to a wider range of young people by connecting the dots between education and industry. The brand is designed to be playful and exuberant but not feel childish or patronising to the audience. The identity conveys that getting into the games industry doesn't have a fixed route and can be a journey of exploration.
• The Study CollectionThe British artists film and video study collection is part of the Central Saint Martins Museum and contains a wealth of important historic British moving image art.  The curator wanted to bring the collection to life for students, researchers and the art world to experience. Creative direction of experience design for digital collection Brand messaging for the website Created promotional film with the Curator
• IMG ArtistsIMG Artists visual design and messaging framework IMG Artists are global leaders in performing arts management, tours, festivals, events and consulting. They are renowned for working with many of the world’s greatest performing artists. I creatively led a major website redesign project in 2011.  The client wanted to convey a more up to date image, and to solve some critical design problems, many of which were unique to the organisation. We conducted brand workshops and research with the client in New York and London. From our findings we perceived an opportunity for IMG Artists to set themselves apart from the competition. Our recommended strategy was to meaningfully connect the brand's positive qualities to that of music and performance. We developing a design and messaging framework which became the foundation for the visual design.
• Out ThereThere’s something out there and it’s worrying Louis. He finds himself venturing into the wilderness, away from suburbia, to hunt it down. But maybe he should look closer to home. I wrote and directed this short film which was screened at Cine-City Brighton Film Festival.

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Work history

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Creative DirectorAnomalous Materials
Feb 2022Brighton, United KingdomFull Time
For the past year, I have been leading the creative and artistic vision for an innovative, immersive digital art collection with a multi-layered narrative and game-like elements set to be released shortly. This has included: Developing a custom creative ideation process that includes narrative and world-building concepts and mechanics. Championing a narrative-led, artistic approach at a startup, despite tight technological constraints and business financial goals. Directing artwork and asset development to serve a layered narrative with thematic and emotive connotations meant to provoke and intrigue in the collection, as well as an immersive website and marketing campaign to accompany it. Collaborating with the creative team of artists, designers, and technologists as a co-author, designer, as well as a hands-on part of the production team.For the past year, I have been leading the creative and artistic vision for an innovative, immersive digital art collection with a multi-layered narrative and game-like elements set to be released shortly. This has included: Developing a custom creative ideation process that includes narrative and world-building concepts and mechanics. Championing a narrative-led, artistic approach at a startup, despite tight technological constraints and business financial goals. Directing artwork and asset development to serve a layered narrative with thematic and emotive connotations meant to provoke and intrigue in the collection, as well as an immersive website and marketing campaign to accompany it. Collaborating with the creative team of artists, designers, and technologists as a co-author, designer, as well as a hands-on part of the production team.…see more Skills: Creative Direction · Video Production · Adobe Illustrator · Research · Leadership · Teamwork · Concept Development · Creative Concept Design · Interaction Design · User Experience Design · Art Direction · Brand Developement · Visual Design · Short Films · Film Production · Creative Writing · Copywriting · Storytelling
Creative PartnerHatch .... (Hatch Connect UK Ltd)
Jan 2011Brighton, United KingdomFreelance
I am a designer and filmmaker, usually working in a creative partnership at Hatch with my collaborator Emma Smith. Collectively, we work on digital experience design and visual storytelling. www.thisishatch.co.uk

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Skills

• Creative Direction
• Brand Strategy
• Film Direction
• Directing Screenwriting
• Video Production
• User Experience
• Visual Design
• Ideas
• Brand Storytelling

Education

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BA (Hons) Film with Art and Design HistoryMiddlesex University
Oct 1993 - Jun 1996London, United Kingdom