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adrian mediavilla

Head of Planning

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  • Advertising
  • Digital
  • Presenting
  • Account Management
  • Brand Management
  • Business Development
  • Client Services
  • Pitching
  • Project Management
  • Strategic Planning
  • Print Campaigns
  • TV Campaigns
  • Game Design
  • Apps
  • Photoshop

Work history


Head of Planning


Feb 2016
  • Head of Planning in charge of strategy work for Coke global, Vodafone, ING, Atlético de Madrid, etc.


Dec 2014 - Jan 2016
  • Working on creative planning at VIMN / Viacom's in-house creative agency across MTV, Nickelodeon, Comedy Central and Paramount Channel. My role is two-fold: - Creative solutions ideation: development and presentation of bespoke comms solutions (anything from content to experiential) for new business pitches - Trade Marketing: help get agencies and clients excited about VIMN. This could take the form of toolkits with recent creds or research / results to roll out to global markets or coming up with bespoke events that can also be rolled out globally.


International Account Director

Saatchi Saatchi London

Apr 2013 - Nov 2014
  • Creating innovative integrated work for Toyota across Europe. In charge of the communications strategy and integrated creative work for the Toyota Europe Hybrid business. Developed the Toyota Hybrid brand platform ("Fall In Love With Driving Again") from digging consumer insights to crafting the first integrated campaigns that Saatchi & Saatchi ever created for Toyota Motors Europe.


Directeur Conseil

Duke Saatchi Saatchi

Jan 2012 - Apr 2013
  • In charge of the development of digital communication strategies for Nissan France and Benelux including social media, gaming, display, etc. Working on integrated marketing alongside TBWA (ATL comms), OMD (media) and Digitas (CRM). Most of the activity was channeled around the launch of the Facebook page of Nissan in France in February 2012. Led the adidas global and Twist (Kraft / Mondelez) Euro pitch wins. Worked with adidas on the definition of adidas group mobile strategy. Developed the first mobile-centric global campaign for adidas to launch the 2013 f50 football boot (f50 game, available in the Appstore and Google Play). In charge of the digital strategy for the International Olympic Committee and The Olympic Museum.


International Strategy Planner

Publicis Worldwide

Apr 2007 - Dec 2011
  • Creative strategic thinking across different geographies and brands. Main duties include brand strategy development, new business, data analysis, trend identification, collaboration with media teams, networking with Publicis agencies. Triple reporting line: the Publicis Groupe Planning Director Dan O’Donoghue, the WW Account Director for Sanofi Laurence Meyer, and the Publicis Groupe COO Jean-Yves Naouri.


Brand Executive

Publicis Healthcare Madrid

Jan 2005 - Mar 2007
  • Responsible for the implementation of TV / print / OOH / Direct campaigns. Effectively working as an account person and a strategy planner as the agency had no planning department. Account head for multiple nationwide campaigns for clients as the Ministry of Health (pitch wins), Johnson&Johnson, Pfizer, etc. Also did some pro-bono campaigns for Banco de Alimentos de Madrid, a local NGO that collects food for the poor.



Bachelor on Sciences of Information Advertising PR

Universidad Complutense Madrid

Aug 2000 - May 2005