Projects
- Adidas adizero f50 GameFor the lightest football boot out there, the f50, adidas wanted to do their first mobile-centric global launch, and we created the f50 Game. Available at both Apple Appstore and Google Play, players could go on a 360?product tour, win adidas goods signed by Leo Messi and unlock unique adidas content when scanning special banners available only at adidas stores.
- The hybrid experiment'Fall in love with driving again' is a bold statement for a brand like Toyota, but can easily sound like marketing bullshit. That's why we decided to crash-test the concept by partnering with the University of London and doing an experiment in the city with the worst traffic conditions in Europe: Rome. Our hypothesis: driving Toyota Hybrid cars makes drivers less stressed, less angry, happier. For 2x weeks we had drivers who had a regular car try a Toyota Hybrid and even Toyota Hybrid drivers were given a regular car to check whether their stress levels would actually go up. The results? 80% of drivers in a Toyota Hybrid reported feeling happier.
Work history
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CSOGrey Spain
- Madrid, SpainFull Time
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Head of PlanningSra. Rushmore
- Madrid, SpainFull Time
Head of Planning in charge of strategy work for Coke global, Vodafone, ING, Atlético de Madrid, etc.
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Skills
- Advertising
- Digital
- Presenting
- Account Management
- Brand Management
- Business Development
- Client Services
- Pitching
- Project Management
- Strategic Planning
- Print Campaigns
- TV Campaigns
- Game Design
- Apps
- Photoshop
Education
IPA Eff TestThe IPA (The Institute of Practitioners in Advertising)
- London, United Kingdom
Publicidad Relaciones PúblicasUniversidad Complutense de Madrid
- Madrid, Spain