Adriana Silva

Account Manager and Project Manager


About me

I would like to participate in new opportunities in companies at UK's Business. I believe that the experience I obtained in Brazil and Latin America, working as an Account Manager and Project Manager with Global Clients I can contribute to for the companies in United Kingdon (London).. I’m a professional, with 15 years of experience developed in the Sales/Marketing and Projects areas in the automotive sector. However, I believe I can contribute in differents markets/industry with my experience and I could learn certainly a lot with new challenges. Throughout my career, I have developed a view of the entire sales lifecycle, from defining strategies to planning and management of key and strategic accounts and projects in Brazil and Latin America. I have graduated Degree in Social Communication, post-graduate Diploma in Management & Marketing and I have MBA in Marketing and Corporate Management. I am fluent in Portuguese and Spanish and I have advanced level in English. I hope that my profile encompasses everything you are looking for and that you will consider me for an interview. Your faithfully.


  • Marketing PR
  • Business Development
  • Strategic Planning
  • Excel
  • Office
  • Powerpoint
  • Word
  • Business Planning
  • Sales Management
  • Negociation
  • Sales Process
  • Market Analysis
  • Sales&marketing and Project Professional
  • Sales Operational Process
  • Price Quotes

Work history


Original Equipment Project Manager Latin America

Goodyear do Brasil

Nov 2014 - Oct 2015
  • • Managed and executed the Original Equipment project strategy, participating actively in the project cycle and Stage Gates (Business Case presentation meetings to approve projects for products for new vehicles). • Main projects: Hyundai - HB20, Honda City, Audi Q3 and A3, Volkswagen - Gol and Fox, among others.


Senior Original Equipment Marketing Analyst Latin America

Goodyear do Brasil

Jul 2010 - Oct 2014
  • • Managed 12 strategic accounts with multinational car manufacturers (OEMs) in Brazil and Latin America, representing Annual Net Sales of US$ 80 million and annual volume of 750,000 units. • Responsible for monthly sales, Net Sales targets and monthly and annual Gross Profit. ? 62,500 units/month ? US$ 6.6 million/ month ? Gross Profit of 20% ? Ensured the accuracy of sales data to ensure client payment without delay. • Participated actively in New Vehicle projects to increase sales by product and client, especially the long-term Volvo project, resulting in a 3-years supply contract and agreement to price adjustment mechanisms. • Proven track record in the development of new clients and prospection of new business opportunities: ? New Local and Multinational Accounts: DAF Truck, Librelato and Metro-Shacman Truck. ? New Business with currents accounts: Renault (tire supply for the Master, Sandero and Logan vehicles) and increased sales volumes to Volvo, Facchini and Rodofort. • Implemented a strategic plan with clients to increase sales, SOB-Share of Business and SOM-Share of Market. • Led complex negotiations with clients to readjust and realign prices for existing business and new projects. • Managed price lists by Client and New Quotations, making adjustments on the basis of changes to economic conditions, such as fluctuations in the RMI-Raw Material Index (fluctuation of Raw Material prices, the Dollar rate and Inflation). • Managed P&L by client and product, ensuring revenue/gross margin and profitable Ebit. • Managed forecasting, including sales forecasts for the AOP-Annual Operation Planning cycle, by product (SKUs) and by client. • Managed all project phases with car manufacturers (OEMs), working closely with internal departments involved in complying with deadlines and demands, evaluating timing, risks and financial situations.


Senior Original Equipment Marketing Analyst Latin America

Goodyear do Brasil

Jul 2006 - Jul 2010
  • • Analyzed the market by monitoring the segment’s behavior, industry evolution or decline, sector investments, client and competitor expansion, in Brazil and Latin America. • Prepared reports to support commercial decision-making, including mapping current market conditions and trends (Industry / Sales and SOM-Share of Marketing). • Prepared graphs and indicators for Sales &Operation (S&OP) meetings.


Market Analyst Retreading Sector Brazil

Goodyear do Brasil

Jan 2000 - Jul 2006
  • • Analyzed the Tire Retreading market and monitored the industry. • Prepared market reports and indicators. • Managed forecasting, including estimates and sales planning by product and SKU, based on market trends and seasonality. • Received Purchase Orders from clients and dealt with clients over the phone. • Registered client orders and analyzed credit, product availability and logistics flow.



Executive MBA in Marketing and Corporate Management

ESPM Escola Superior de Propaganda Marketing

Mar 2003 - Dec 2004


    Post-graduate Diploma in Management Marketing

    Unimep-universidade Metodista

    Mar 1997 - May 1998


      Social Comunication-journalism

      Unimep-universidade Metodista

      Mar 1992 - Dec 1995