About me
A detail-oriented and organised professional who knows exactly how to use social media to add value to a company’s marketing programmes. Adrianna is Advertising, Media and PR graduate specialising in Storytelling. She posses one year of relevant experience working for a diverse group of organisations and clients. Gained experience in data analysis, digital marketing and web-based advertising. Adrianna desires to learn more, and she is looking to utilise her existing skillset to increase company profitability.
Projects credited in
- OVERDUE MAGAZINECover story for OVERDUE Magazine styled by yours truly. Model Marthe Wiggers at IMG Models Photographer Andrew Kimber Stylist Vesa Perakyla at Gary Represents Hair Kieron Lavine at NYLON Artists using Hair by Sam McKnight Makeup Natasha Lakic using Sisley Set Design Andrew Kimber Set Build Kate Sutton Post Production Studio Kimber Styling Assistant Allison Pemberton
Work history
Media Activation ExecutiveEssence Global
London, United KingdomFull Time
Social Media & Marketing ManagerOVERDUE Magazine
London, United KingdomFreelance
Key Responsibilities:
• Managed day-to-day social media accounts, including copywriting
and administration; Created a marketing calendar.
• Developed and oversees Digital Marketing and affiliate Marketing Strategies according to business objectives and to ensure a consistent message was communicated across brand touchpoints.
• Monitored, analysed and reported on performance and reach out on social media platforms using tools such as Google Analytics.
• Managed paid advertising, in line with set budgets, focusing on ROI.
Key Achievements:
• Generated an exceptional increase of 200% in reach out of posts on Instagram and 400% in impressions within 2 months.
• Developed and maintained excellent relationships with an audience and professionals across social media platforms that resulted in their contribution to the magazine.
• Increased social media engagement significantly by improving Facebook likes by 200%, Instagram followers by 20% in 3 months and regularly engaging with followers.
• Spearheaded an Email Marketing for Overdue by creating Newsletters and networking to exchange contacts.
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Skills
- Social Media Management
- SEO
- Facebook ADS
- Advertising Campaigns
- Sales
- Canva
- Hootsuite
- Teamworking
- Negotiation
- Communication
Education
U
U
CertificateUniversity of Pennsylvania
- London, United Kingdom
Coursera .com
M
M
BA(Hons) Advertising, PR and MediaMiddlesex University
- London, United Kingdom
• Advertising and PR in Context
• Media Analysis
• Promotion Practices
• Advanced Media Production
• Research Techniques and Approaches
• Communication Techniques
• Issues in Promotional Culture
• International and Digital Public Relations