Work history
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Food & Culture Writer & CopywriterSelf Employed
Kingston upon Thames, United KingdomFreelance
Since venturing out as a freelance writer I have:
• Helped four small businesses find and develop their brand’s tone of voice
• Expanded the customer reach of each brand through dynamic website copy and SEO-focused blog posts and engaging social media content
• Created the copy and social media schedule to deliver a successful crowd funding campaign, knocking the original fundraising goal out of the ballpark by raising triple the funds.
• Published 14 original essays and well-researched reported articles within a variety of independent and international publications including Whetstone Magazine, Pit Magazine, Modern Farmer, Sierra Club, Eater London and more.
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Ghost & Staff Writer, PR Coordinator, Content Developer, Social Media ManagerJeremy Pang Ltd.
- London, United KingdomPart Time
• Created, developed and executed a friendly, approachable and knowledgeable tone of voice and design for the Jeremy Pang Ltd website.
• Dynamically replicated Pang’s natural tone of voice and culinary knowledge in order to confidently and independently ghostwrite for interviews, articles and social media content.
• Engaged in creative collaboration with Pang to develop and execute two full-length cookbooks: Chinese Unchopped and Gourmand Award-winning Hong Kong Diner
• Researched, developed and booked Pang’s exciting summer food festival and other crucial public appearances which created new opportunities to connect directly with the public and create buzz around Pang’s profile and work.
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Skills
- Research Projects
- Culture Writing
- Food Writing
- Copywriting
- Feature Writer
- Cultural Anthropology
- Ghostwriting
- Cultural Awareness
- Cultural Context
- Performing Arts
Education
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Master of ArtsUniversity of Roehampton
- London, United Kingdom
This degree programme explores ways in which culture is performed through the performing arts