About me

Leveraging my passion for cultural trends, creativity, and strategic thinking I aim to build dynamic brand activations which engage and influences contemporary culture and foster meaningful connections with diverse audiences.

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Projects

• SOHO RADIO X TRUE MUSICTo celebrate Record Store Day 2023, True Music partnered with Soho Radio for a five-day takeover, featuring live radio shows from the Soho Radio roster, vinyl sessions, drinks, merch, giveaways and more all week. The pop up featured shows from the likes of Shy One, Niks & Sherelle, Emily Dust, Kitty Amor, Jay Carder and more.
• BALLANTINES X BOILER ROOM - TRUE MUSIC STUDIOSBallantine's True Music Studios is an international music event series organised by Ballantine's, a Scotch whisky and music partner Boiler Room. The event provides a platform for both established and emerging artists to perform live DJ sets and share their unique musical expressions with a global audience.
• ACTIVISION - ‘GHOST UNMASKED’Lewis Capaldi and Activision collaborated to launch the ‘Ghost Unmasked’ digital film. The campaign aimed to leverage Capaldi's popularity and the widespread appeal of Call Of Duty to engage fans and promote the new Modern Warfare II title.

Work history

Account ExecutiveM&C Saatchi Sport & Entertainment
Aug 2022London, United KingdomFull Time
Working over M&C Saatchi's largest and longest running music partnership with Ballantine’s True Music and Boiler Room - a multi-million pound series of brand campaigns consisting of live broadcast events, original online content and a community fund, supporting emerging music scenes and artists in Africa, South America, Europe and the US.
Strategic Marketing & Partnerships CoordinatorUniversal Music UK
Jul 2021London, United KingdomFull Time
Focused on identifying and establishing global brand partners that drive non-recorded income for the division and provide marketing opportunities for priority artists. My responsibilities include: ● Researching and identifying culturally relevant global brand partners and sourcing lead contacts that I approach via email ● Leading new client calls with brand leaders at C-Suite Level, SVPs, VPs, Directors, Managers and Heads of Brand Partnerships ● Benchmarking, market research, collating competition intelligence for a range of sectors ● Building relationships and coordinating communication with Clients, Labels and internal teams. ● Managing client relationships and assisting account management for a number of key clients. ● Leading account management, including delivery and evaluation of campaigns, for a number of brands ● Development of pitch decks for clients, including strategy, insight, creative ideas, artist procurement and commercial ● Effectively managing project P&L’s and budgets

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Skills

• Final Cut Pro
• Creative Strategy
• Google Apps
• Microsoft Office
• Adobe Photoshop
• Project Management

Education

Business ManagementThe Open University
Sep 2019London, United Kingdom

Awards

The Fundamentals of Digital MarketingGoogle