Agathe Derrstroff

Account Director (US title)

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects credited in

About me

Account Director with 10 years experience developing Apple advertising campaigns across the product line. Managed 6 European markets first, and then successfully led the advertising expansion into 3 additional emerging markets (Russia, Turkey and UAE). Extensive ATL and BTL marketing knowledge as well as broad media strategy experience. Proven track record in leading large-scale and fast-paced global and local campaigns developing and directing a 35+ multi-disciplinary team in house and remotely. Now seeking a Senior Marketing Manager role and aspiring to work with a team of dynamic, inspiring, open-minded talent across disciplines to continue developing world-class marketing strategies for an innovative global brand.

Skills

  • Account Management
  • Brand Marketing
  • Content Marketing
  • Digital Marketing
  • Creative Marketing
  • Advertising
  • Advertising Campaign
  • Advertising Communications
  • Brand Communications
  • Brand Strategy

People I’ve worked with

Companies I’ve worked with

  • TBWA\ Media Arts Lab

    TBWA\ Media Arts Lab

    • Advertising
  • Apple

    Apple

    • Technology
  • M

    Media Arts Lab / TBWA

    • Advertising

Work history

Currently

EMEA Account Director (Apple)

TBWA\ Media Arts Lab

May 2016
  • London, United Kingdom
  • Full Time
  • - Directs advertising efforts across Europe and Middle East to meet commercial and marketing objectives for all products (iPhone, iPad, Watch, Mac, Brand & Services) and media (TV, cinema, OOH, print, digital and social). - Leads regional hub of 3 key markets (Russia, Turkey and UAE) directly managing a team of 35+ talent across disciplines, in market and in London. - Drives high level strategic conversations to expose strong & rich opportunities to solve specific local marketing/business problematics, not only for the markets MAL London is directly responsible for but also for Worldwide. - Ensures complete compliance to the utmost standards of work by optimising policies, procedures and performance management. - Most recently won a Bronze Effie award for the campaign ‘The Moon Shot on iPhone’ based on its proven effectiveness.

2016

EMEA Account Supervisor (Apple)

TBWA\ Media Arts Lab

Nov 2013 - Apr 2016
  • London, United Kingdom
  • Full Time
  • - Supervised cross-discipline teams who developed and produced advertising campaign for Apple (brand and products) in EMEA markets across media (TV, OOH, cinema, print, digital and social). - Monitored budgets and timings across multiple campaigns and product pods (iPhone, iPad, etc.) concurrently. - Collaborated with senior EMEA Apple clients to ensure relevancy and effectiveness of the work locally. - Managed career development and optimise workflow of the Account team (15 people). - Designed & implemented new processes to increase efficiency of the ever-growing agency's scope of work.

2013

EU Account Manager (Apple)

TBWA\ Media Arts Lab

Oct 2012 - Oct 2013
  • London, United Kingdom
  • Full Time
  • - Coordinated all agency disciplines to create, develop and execute TV, print, online and OOH campaigns for Apple in 6 European markets. - Fostered close, effective and profitable relationships with the European Apple Marketing team. - Responsible for budgets and timelines of large scale projects across 6 markets. - Gathered and presented key data to the senior account team and suggested necessary reactions to forecasts.

2012

EU Assistant Account Manager (Apple)

TBWA\ Media Arts Lab

Jan 2010 - Sep 2012
  • London, United Kingdom
  • Full Time
  • - Coordinated all agency disciplines to create, develop and execute TV, print, online and OOH campaigns for Apple in 6 European markets. - Fostered close, effective and profitable relationships with the European Apple Marketing team. - Responsible for budgets and timelines of large scale projects across 6 markets. - Gathered and presented key data to the senior account team and suggested necessary reactions to forecasts.

Education

2008

Master 1 in Communication

Metropolia Ammattikorkeakoulu

Jan 2007 - Jul 2008
  • Helsinki, Finland

2008

Master 1 in Business

IPAG Paris

Sep 2004 - Sep 2008
  • Nice, France
  • Specialised in Marketing & Communication. Thesis on the history of advertising.

Awards

2017

Bronze Award

Effie Awards

  • For the campaign ‘The Moon Shot on iPhone’ for Apple based on its proven effectiveness.