About me

Account Director with 10 years experience developing Apple advertising campaigns across the product line. Managed 6 European markets first, and then successfully led the advertising expansion into 3 additional emerging markets (Russia, Turkey and UAE). Extensive ATL and BTL marketing knowledge as well as broad media strategy experience. Proven track record in leading large-scale and fast-paced global and local campaigns developing and directing a 35+ multi-disciplinary team in house and remotely. Now seeking a Senior Marketing Manager role and aspiring to work with a team of dynamic, inspiring, open-minded talent across disciplines to continue developing world-class marketing strategies for an innovative global brand.

PostsProjectsExperienceTeam

Projects credited in

• Apple's "Shot on iPhone 6"An image for the Shot on iPhone 6 advertising campaign by Apple. Shot in London.
• iPhone 6s

Work history

EMEA Account Director (Apple)TBWA\ Media Arts Lab
May 2016London, United KingdomFull Time
- Directs advertising efforts across Europe and Middle East to meet commercial and marketing objectives for all products (iPhone, iPad, Watch, Mac, Brand & Services) and media (TV, cinema, OOH, print, digital and social). - Leads regional hub of 3 key markets (Russia, Turkey and UAE) directly managing a team of 35+ talent across disciplines, in market and in London. - Drives high level strategic conversations to expose strong & rich opportunities to solve specific local marketing/business problematics, not only for the markets MAL London is directly responsible for but also for Worldwide. - Ensures complete compliance to the utmost standards of work by optimising policies, procedures and performance management. - Most recently won a Bronze Effie award for the campaign ‘The Moon Shot on iPhone’ based on its proven effectiveness.
EMEA Account Supervisor (Apple)TBWA\ Media Arts Lab
Nov 2013 - Apr 2016London, United KingdomFull Time
- Supervised cross-discipline teams who developed and produced advertising campaign for Apple (brand and products) in EMEA markets across media (TV, OOH, cinema, print, digital and social). - Monitored budgets and timings across multiple campaigns and product pods (iPhone, iPad, etc.) concurrently. - Collaborated with senior EMEA Apple clients to ensure relevancy and effectiveness of the work locally. - Managed career development and optimise workflow of the Account team (15 people). - Designed & implemented new processes to increase efficiency of the ever-growing agency's scope of work.

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Skills

• Account Management
• Brand Marketing
• Content Marketing
• Digital Marketing
• Creative Marketing
• Advertising
• Advertising Campaign
• Advertising Communications
• Brand Communications
• Brand Strategy

Education

M
M
Master 1 in CommunicationMetropolia Ammattikorkeakoulu
Jan 2007 - Jul 2008Helsinki, Finland
I
I
Master 1 in BusinessIPAG Paris
Sep 2004 - Sep 2008Nice, France
Specialised in Marketing & Communication. Thesis on the history of advertising.

Awards

Bronze AwardEffie Awards
For the campaign ‘The Moon Shot on iPhone’ for Apple based on its proven effectiveness.