Aileen O'Riada

Aileen O'Riada

Social Media and Digital ManagerLondon, United Kingdom
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Aileen O'Riada

Aileen O'Riada

Social Media and Digital ManagerLondon, United Kingdom
About me
Experienced Digital and Events Manager with a demonstrated history of working in the art industry. Strong marketing professional with a Bachelor of Arts (B.A.) focused in History from Trinity College, Dublin.
Work history
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    Social Media and Digital ManagerChristie's Education
    Portland Pl, Marylebone, London, UKFull Time
    Key Achievements: • Organising and running events including exhibition openings, public lectures, panel discussions and drinks receptions and sharing the engaging moments from these events live across social media channels. Resulting in sold-out events and positive press post-event • Project managing the creation and development of The Young Collectors Club • Project managing the Think Like an Art World Expert podcast resulting in over 16,000 plays in our first two seasons • Designing and executing the social media strategy globally across all three of Christie’s Education’s locations • Creating and curating organic content for global social media channels using Hootsuite resulting in the continued growth of followers and engagement - grew our channels by 233.6% in 2018 • Designing targeted paid social media campaigns to assist the uptake for degree programmes, short courses and online courses • Managing and updating content on the Christie’s Education website both frontend and backend to maintain relevance, enhance post-click engagement and improve SEO. Assisted in website content migration following a website redesign • Managed our external digital advertising agency to ensure we had innovative and optimised digital marketing campaigns to attract new students to our offering globally Additional Responsibilities: • Creating and organising internal events for Christie’s staff as part of a voluntary group Untitled which acts as a blue sky forum for idea sharing and collaboration across the Christie’s business in London • Leading Yale interns Summer Programme building Yale’s engagement with Christie's Education and enhancing the intern’s marketing knowledge
    Threepipe logo
    Threepipe logo
    Senior Account ExecutiveThreepipe
     - London, United KingdomFull Time
    Key Achievements • Planning and preparing for client events including organising goody bags, booking hotels and transport for guests and collating all press materials resulting in the event running smoothly and journalists publishing positive coverage about our clients, post-event • Writing press releases and creating e-blasts and then selling in these stories to journalists resulting in coverage in nationals, consumer publications (print and online) and regional publications Additional Responsibilities • Running Client’s social media channels to include planning posts, developing content, boosting posts, replying to customer messages and reporting on social performance • Managing Junior Account Executives and Interns, checking their work and providing feedback • Creating and reviewing, daily, weekly and quarterly reports for clients • Leading the team update on project progression
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Education
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    Bachelor of Arts (BA) Trinity College Dublin
     - Dublin, Ireland