Ailidh MacLean

Content Manager

Level
Mid Level
Location
Edinburgh, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Originally from Edinburgh, I've worked in Paris, London and Barcelona writing for magazines including Dazed & Confused, AnOther, Another Man, Wonderland and METAL. I've also worked as a Content Writer for Farfetch, spent time in the E-commerce department at SHOWstudio and supervised the Erdem showroom during Paris Fashion Week. After this, I moved to London to work for Harvey Nichols in the Online Product Marketing team. Currently, I'm based in Edinburgh and work as the Content Manager at schuh.

Locked Pro Plan feature

Skills

  • Creative Advertising
  • Fashion Writing
  • Brand Development
  • Content Creation
  • Adobe Creative Suite
  • Communicating Ideas
  • Strategy
  • Creative Management
  • Media Campaigns
  • Brand Management

Companies I’ve worked with

  • Harvey Nichols

    Harvey Nichols

    • Retail
  • Farfetch

    Farfetch

    • Fashion and Textiles
  • SHOWStudio

    SHOWStudio

    • Media Production
  • A

    AnOther Magazine

    Work history

    Currently

    Content Manager

    Schuh ltd

    Jul 2019
    • Edinburgh, United Kingdom
    • Full Time
    • - 6 direct reports - Manage the content team responsible for delivering content, assets and outputs - Lead the brand tone of voice through copy and visuals - Manage visual budget and calendar - Creative direction - Contribute to ATL campaigns and media plans, inclusive of detailing KPI measurements - Create holistic campaigns across all channels: retail, digital, social, OOH

    Currently

    Product Marketing Assistant

    Harvey Nichols

    Aug 2018
    • London, United Kingdom
    • Full Time
    • - Visual Merchandising - Implementing online marketing campaigns - Building product into the site - Changing CLP and top nav content and categories - Selecting products for themed emails and editorial content - Using Content Square and Google Analytics to report on site performance and customer behaviour

    2019

    Temp. E-Commerce Assistant

    SHOWStudio

    Jul 2017 - Sep 2019
    • London, United Kingdom
    • Full Time

    2018

    Content Writer

    Farfetch

    Feb 2017 - Aug 2018
    • London, United Kingdom
    • Full Time
    • - Wrote product descriptions and category copy - Merchandised products for a plethora of luxury brands - Cross-categorised products across the site

    2017

    Showroom Coordinator

    Erdem

    Dec 2016 - Feb 2017
    • Paris, France
    • Freelance
    • - Liaised with buyers to organise appointments - Hired interns - Oversaw visual merchandising in the showroom

    2017

    Apr 2016 - Jun 2017
    • London, United Kingdom
    • Freelance

    2015

    Editorial Assistant

    AnOther Magazine

    Jul 2015 - Oct 2015
    • London, United Kingdom
    • Internship

    Education

    2018

    BA (Hons) Fashion Marketing

    Heriot-Watt University

    Sep 2014 - Jun 2018
    • United Kingdom
    • My dissertation was a 13,000-word body of work on the use of subcultural aesthetics in the youth menswear market. Interviewees included photographer Nick Knight, Harvey Nichols menswear buying staff, writers for Dazed & Confused Magazine and Producers of Another Magazine amongst other industry professionals.