Originally from Edinburgh, I've worked in Paris, London and Barcelona writing for magazines including Dazed & Confused, AnOther, Another Man, Wonderland and METAL.
I've also worked as a Content Writer for Farfetch, spent time in the E-commerce department at SHOWstudio and supervised the Erdem showroom during Paris Fashion Week. After this, I moved to London to work for Harvey Nichols in the Online Product Marketing team.
Currently, I'm based in Edinburgh and work as the Content Manager at schuh.
Projects
Work history
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Content ManagerSchuh ltd
Edinburgh, United KingdomFull Time
- 6 direct reports
- Manage the content team responsible for delivering content, assets and outputs
- Lead the brand tone of voice through copy and visuals
- Manage visual budget and calendar
- Creative direction
- Contribute to ATL campaigns and media plans, inclusive of detailing KPI measurements
- Create holistic campaigns across all channels: retail, digital, social, OOH
Product Marketing AssistantHarvey Nichols
London, United KingdomFull Time
- Visual Merchandising
- Implementing online marketing campaigns
- Building product into the site
- Changing CLP and top nav content and categories
- Selecting products for themed emails and editorial content
- Using Content Square and Google Analytics to report on site performance
and customer behaviour
+ Show more
Skills
- Creative Advertising
- Fashion Writing
- Brand Development
- Content Creation
- Adobe Creative Suite
- Communicating Ideas
- Strategy
- Creative Management
- Media Campaigns
- Brand Management
Education
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BA (Hons) Fashion MarketingHeriot-Watt University
- United Kingdom
My dissertation was a 13,000-word body of work on the use of subcultural aesthetics in the youth menswear market. Interviewees included photographer Nick Knight, Harvey Nichols menswear buying staff, writers for Dazed & Confused Magazine and Producers of Another Magazine amongst other industry professionals.