Ailidh MacLean
Available

Ailidh MacLean

Content ManagerEdinburgh, United Kingdom
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Ailidh MacLean
Available

Ailidh MacLean

Content ManagerEdinburgh, United Kingdom
About me
Originally from Edinburgh, I've worked in Paris, London and Barcelona writing for magazines including Dazed & Confused, AnOther, Another Man, Wonderland and METAL. I've also worked as a Content Writer for Farfetch, spent time in the E-commerce department at SHOWstudio and supervised the Erdem showroom during Paris Fashion Week. After this, I moved to London to work for Harvey Nichols in the Online Product Marketing team. Currently, I'm based in Edinburgh and work as the Content Manager at schuh.
Projects
  • My Writing For Dazed
    My Writing For Dazedhttps://www.dazeddigital.com/user/ailidhmaclean
  • My Writing For Another Man
    My Writing For Another Manhttps://www.anothermanmag.com/userlist/AilidhMaclean
  • ÜBERCULTURED
    ÜBERCULTUREDwww.ubercultured.com
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Work history
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    Content ManagerSchuh ltd
    Edinburgh, United KingdomFull Time
    - 6 direct reports - Manage the content team responsible for delivering content, assets and outputs - Lead the brand tone of voice through copy and visuals - Manage visual budget and calendar - Creative direction - Contribute to ATL campaigns and media plans, inclusive of detailing KPI measurements - Create holistic campaigns across all channels: retail, digital, social, OOH
    Harvey Nichols logo
    Harvey Nichols logo
    Product Marketing AssistantHarvey Nichols
    London, United KingdomFull Time
    - Visual Merchandising - Implementing online marketing campaigns - Building product into the site - Changing CLP and top nav content and categories - Selecting products for themed emails and editorial content - Using Content Square and Google Analytics to report on site performance and customer behaviour
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Skills
  • Creative Advertising
  • Fashion Writing
  • Brand Development
  • Content Creation
  • Adobe Creative Suite
  • Communicating Ideas
  • Strategy
  • Creative Management
  • Media Campaigns
  • Brand Management
Education
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    BA (Hons) Fashion MarketingHeriot-Watt University
     - United Kingdom
    My dissertation was a 13,000-word body of work on the use of subcultural aesthetics in the youth menswear market. Interviewees included photographer Nick Knight, Harvey Nichols menswear buying staff, writers for Dazed & Confused Magazine and Producers of Another Magazine amongst other industry professionals.