About me

I am a tenacious and vibrant individual with a playful approach to problem-solving and natural affinity for whimsical, conceptual thinking. My ambition is to whenever possible create work that has a social conscience, without compromising on my signature sense of humour and joy. I’m a multi-faceted creative with a strong dislike for being pigeon-holed (because there’s never enough room for my toucan feathers) and the term ‘Girl Boss’, because I’m just a Boss, period. I’m a Level 2 poledancer currently on haitus and ‘a joy to spin around’ at salsa class.

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Projects

• Cuisine BoxCuisine Box is a small London-based company delivering hard-to-find ingredients to your door to create a variety of international dishes. I was charged with its full rebrand including logo, identity and various print assets, with further assets and development to come as the brand grows.
• SazyIdentity and campaign design for Sazy, a homeware and furniture brand aiming to create innovative products (through both design and material choice) that can adapt and see its owner through the many different stages of life.
• Hometown SessionsA pitch concept I worked on while interning at UMGB (the brand partnerships arm of Universal Music Group). The proposition was a concert series hosted by INTU shopping centres, where Universal Music artists will perform in the INTU centre in their hometown or a place of significance to them.
• ChristyWorking as a team of designers, we gave heritage bedding and bath brand Christy a rebrand that brought it firmly into the present, and future. The result is sleek yet comforting, and centres around the idea of embracing the everyday.
• Jazz & BBranding design for a concept restaurant based in Dubai serving theatrical food from breakfast to dinner, whilst in the evening treating its patrons to live jazz performances.
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  FeedrA hypothetical lifestyle brand celebrating and catering for the societal group of ‘gainers’ and ‘feeders’ - those who fantasise about gaining so much weight that they become bedridden, and those who enable them. Rather than ridicule this misunderstood subgroup, this campaign questions what we view as normal, and depicts life under the bedcovers as a fantasy world, which anyone should want to be trapped in, using an aesthetic that is sophisticated, elegant and delicate - qualities that many in

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Work history

Junior DesignerRPM LTD
Mar 2021London, United KingdomFull Time
Graphic DesignerOmnicom Media Group
May 2020London, United KingdomFreelance

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Skills

• Art Direction
• Photography
• Conceptual Thinking
• Content Copywriting
• Typography
• Editorial Design
• Digital Design
• Print Design
• Illustration

Education

BA(Hons) Graphic DesignManchester School of Art
Sep 2015 - Jul 2018Manchester, United Kingdom