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Working on creative solutions and partnership projects across Konbini - an online publishing platform currently averaging at 7 million monthly uniques. I edit, create and commission branded content for this youth culture/arts magazine, producing creative projects for a broad range of clients including Converse, Chanel and Nike. In my time here I have used innovative marketing practices to deliver highly successful campaigns in an attempt to shift internal culture to feature a stronger sense of fun.
My role as Creative Writer encompasses numerous duties. I write scripts for TV (The Jewellery Channel broadcasts to over 30 million homes in the UK), create all content for TJC.CO.UK, co-direct email marketing campaigns (as well as creating all copy for these), manage all of The Jewellery Channels social media channels (boasting, across channels, a combined following of over 50,000) edit The Jewellery Channel's online magazine, source fresh contributors for this magazine and also manage my assistant copywriter.
As middleweight copywriter I was responsible for all brand content (being the only copywriter in house). I created all online and print copy with the help of my assistant. Alongside the MD I co-managed all creative editorial output at Firebox including an award winning April Fools campaign. As social media manager, I worked on growing social media communities and engaging existing audiences on Facebook, Twitter, and Instagram. I created all content and drew up plans for their ‘re-vamped’ Twitter launch, while also initiating the opening of an Instagram account.
I created all copy for thewatchgallery.com, a luxury watch website with boutiques in the likes of Selfridges and Westfields. TWG boasts brands such as Rolex and Chanel, thus price points are extremely high, meaning effective copy is vital. I was the sole creator of copy for the website and also contributed to their online magazine.
I created content for dontpaniconline.com, the editorial arm of Don’t Panic, a media agency based in Shoreditch. The youth culture/arts focused site boasts a sizeable readership of early adopters aged 16-24, currently averaging around 30,000 unique daily users.
BA (HONS) ENGLISH WITH CREATIVE WRITING 2:1