Ambitious digital and content marketer. 5 years of experience in social media and content for B2B and B2C. I'm currently looking for a marketing assistant position.
I am driven by challenges and results and I’m looking to use and develop my skills to achieve these results in an ambitious startup. I hold experience in digital marketing, inbound and content creation for a SaaS startup and retail, boosting their digital presence and connecting the brands with MQL's.
I’ve learnt the importance of seizing all opportunities to develop my skills academically, socially and occupationally. I believe that it is important to approach life and new ideas with an open mind and live life with meaning by exploring new opportunities and seeking methods of self-improvement.
Work history
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Marketing ExecutiveLe Wagon London
London, United Kingdom
Driving brand recognition and applications through content marketing for Le Wagon London campus and UK Online.
Social Media:
• Social media strategy and creation.
• Re-designing the social media image to communicate the exciting life on the bootcamp and educate potential audiences about Le Wagon.
• Increased organic social impressions by 20% within 6 months.
• 40% YoY Growth of Social Media followers.
Email:
• Driving an increase in CVR and applications through experimenting with email content and audiences.
• Testing Email content resulting in a 4% CTR increase on alumni stories.
• Implementing workflow strategies with a 4% higher CTR compared to non-nurtured emails.
• Creating workflows which lead to conversion rates of between 3.05% to 5.66%.
Analytics:
• Implementing local processes to improve the monitoring and tracking of visitors and leads from UK campaigns.
Blog:
Creating both internal and partnership blog posts to educate potential leads on both the bootcamp, alumni success stories and beginning a new career in tech.
General:
• Collaborating with global teams to implement event series including "tech academy," which resulted in a 24.3% conversion rate.
• Global information sharing to improve social media and email.
• My organic social media videos have been used for the companies global social media pages.
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Marketing InternGuider
London, United KingdomInternship
• Social Media Management and reporting
• Crafting thought leadership blog posts for SEO and keyword research
• Writing Newsletters
• Using buyer persona's and research to inform marketing
• Community building through social media and Facebook groups
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Skills
- Social Media Management
- Blog Writing
- SEO
- SEO Analysis
- Customer Journey
- Customer Analysis
- Community Building
- Community Engagement
Education
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BA (Hons) MarketingMiddlesex University
- London, United Kingdom
Entrepreneurship Society Vice President - 2019 to 2020
Debate Society - 2016 to 2018