Passionate and experienced brand communicator with nearly 10 years’ experience within the creative communications industry with a mix of strategy development, (digital) marketing, content creation, graphic design, social media, events, PR, influencer engagement, co-creation, insight gathering and branding experience. Currently working as an Audience Strategist at one of the biggest charities in the UK.
Keen to continue to use the power of brands, emerging new technologies and amazing creativity to really inspire and empower audiences. I have a natural ability to produce creative, innovative and inspiring work, new thinking and ideas within a fast paced creative and strategic environment, working with brands who want to create change in the world.
Work history
Audience StrategistComic Relief
London, United KingdomFull Time
The role of the Audience Strategist is to use knowledge of Comic Relief's target audiences, their attitudes and behaviours, to inform effective and creative decision-making on campaigns and products for the core brand but also it's key fundraising campaigns, Red Nose Day and Sport Relief. The role involves using audience insight to ensure Comic Relief makes informed strategic choices, grounded in a clear understanding of the potential impact it could have, as well as driving innovation and highlighting opportunities for business growth across within the sector and beyond.
Creative StrategistComic Relief
London, United KingdomFull Time
Working initially in the UK Campaigns and Brands department before moving to the Digital and Innovation directorate to devise and implement an ongoing and long-term strategy to expand reach and engagement of youth audiences with Comic Relief outside of the two main campaigns (Red Nose Day and Sport Relief) and increase overall brand awareness with 18 - 35 year olds.
Focusing on the gaps within the audience reach Comic Relief had and spearheaded an approach which allowed the organisation to start to engage younger audiences in the spaces they were active in and outside of our traditional routes, such as; schools, colleges, universities and youth groups. Exploring ways of connecting with new audiences through new platforms, emerging channels and relevant brand, talent and media partnerships.
+ Show more
Skills
- Digital Marketing
- Brand Campaigns
- Influencer Marketing
- Integrated Campaign
- Social Media
- Creative Direction
- Strategy Development
- Audience Insights
- Stakeholder Management
- Partnerships
Education
(BA Hons) Advertising and Graphic DesignUniversity of The Arts London (UAL)
- London, United Kingdom
This degree provided me with a great insight into working on campaigns which focused on environmental, political, social and cultural agendas, examining and questioning the ethics of design for advertising on both a global and local level whilst engaging the designer's sense of social responsibility. Emphasis was placed on understanding the role of the audience and developing strategies that interact with and empower them, which has informed the approach and work I currently do and hope to do in the future.
BTEC National Diploma Art Design Foundation StudiesUniversity of The Arts London (UAL)
- London, United Kingdom