PostsProjectsExperienceTeam

Projects

• A Lightweight Solution for a Data- Centric Tech Start-UpI led a small team in conceptualising and developing the brand identity for i-a.cloud, overseeing the design and build process for a series of web applications in React JS, with generative design in PIXI JS.
• The Interactive Face of a Celebrated Drinks BrandI created a series of interactive Instagram face filters for global drinks brand Jägermeister. I was given an open brief to both conceptualise and produce the AR applications. Both filters were developed in Spark AR studio using reactive JavaScript and shader programming.
• Lightweight Design. Robust Build. Peak Performance.Approached with an open-ended brief, I designed and built a comprehensive e-commerce solution for Peak Performance Training. It features an expansive visual direction centred around the concept of using the screen as a window to the outdoors, paired with a lightweight and friendly UI for an effortless experience.

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Work history

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Lead Designeri-a.cloud
Feb 2021 - May 2023London, United KingdomPart Time
Leading a small team in conceptualising and developing the brand identity for i-a.cloud, overseeing the design and build process for a series of web applications in React JS, with generative design in PIXI JS.
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FreelancerAJ Walsh
Mar 2019 - Feb 2020Berlin, GermanyFull Time
Projects across Strategy and branding, Project Management, UX/UI for Web, Graphic Design, Generative Design, Editorial/ Print, Photography/ Videography, AI and development for Augmented Reality applications.

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Education

First Class Honours, BA (Hons) Graphic DesignUniversity of The Arts London (UAL)
Aug 2015 - May 2018London, United Kingdom

Awards

Peter Cannings AwardUniversity of The Arts London (UAL)
Project: The Encoded Object Link: 2018.gmdlcc.com/peter-cannings-award/