About me
Http://www.Heyraud.co ��
I find creativity fascinating. I love the drive in mastering a skill or craft and honing it over years of trial and error in an attempt to push the scope of perspective in life. Though my professional experience rests predominantly in hospitality and as a creative director, I am first and foremost a photographer & editor. Every job I undertake is different, but throughout is a requirement for sensitivity in understanding people’s wants and needs. I see my job as to listen and react to people’s ideas and ambitions and hopefully provide them a tailored visual resolution. I enjoy the ability of being like a human chameleon and learning to adapt to each new opportunity and its surroundings.
Running both a professional and freelance business is tough. But, I apply the same principles and thinking in my creativity, to my work in hospitality and as a recent creative director. Fundamentally, I believe both to be about effective management and most importantly, understanding people.
Combining my experience in hospitality, my passion in photography and my role of creative director for Aripi Ltd. permitted a challenging yet exciting change in responsibility. Within 4 months of the company beginning as a start up, I took over our creative input & output and it had developed into a global business with offices in Hong Kong, London, and soon Paris.
I built and lead a team of buyers (trained by myself through my experience with luxury brands) to conduct all official purchases for the company’s reselling business, handled all social media platforms & media presence, developed the company’s first website and lookbook, handled the company’s overseas shipments, was the sole photographer & editor for all editorial shoots, location & model scouting, and, developed progression reports on our creative content as a company on how to grow the business visually and enhance our online network.
My work has increased fluency in all Microsoft office software with particular attention to excel, as generating financial data reports and documenting products and sales was crucial to the business running smoothly. This extended to my photographic work where I already have confidence in adobe programs, particularly Photoshop, Lightroom and Premier.
Outside of work, I am an avid musician. I compose and create beats for musicians and rappers to base their tracks (alongside my own) on and am fluent in Akai MPC software (for music composition) & Fruity Loops Studio software
Work history
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Creative directorAripi London LTD
London, United KingdomFull Time
Creative Director: Aripi Ltd., London (August 2020 – May 2021)
- Head of all social media platforms & social media presence
- Professional photographer & editor for all the company’s editorial, promotional and media work
- Expert knowledge on luxury brands, items and developing a strong rapport with luxury brand sales associates
- Head of the company’s buying team (sourcing, hiring and instructing buyers in the process of how to buy from luxury brands) - Design, layout and implementing of all product information on the company’s website & catalogue
- Handling of all local & global shipments for clients
- Managing all written reports relevant to progression for creative
direction in the company
Skills
- Proactive
- Production Editing
- Production Music
- Adobe Audition
- Adobe Acrobat
- Adobe Editing
- Adobe Create Suite
- Adobe Lightroom
- Adobe Photoshop
- Adobe Premiere Pro
- FL Studio
- Canon
- Cannon Dslr