Alaina Crystal

Alaina Crystal

Head of StrategyUnited Kingdom
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Alaina Crystal

Alaina Crystal

Head of StrategyUnited Kingdom
Projects credited in
  • DfT | Pink Kittens
    DfT | Pink Kittens Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film ‘Pink Kittens’ features 100 pink kittens, and aims to educate young drivers on how much you miss when you glance at your mobile. Launching today, it will run online, in cinemas and on social media. More than a third of young drivers aged between 17 and 24 admitted to using their phone and when driving (RAC, 2016). The campaign’s ambition is to highlight
  • Libresse - #bloodnormal
    Libresse - #bloodnormal Bodyform & Libresse, feminine care brands of the leading global hygiene and health company Essity, continue their mission to break taboos around periods with their latest campaign, #bloodnormal, in which period blood is shown realistically for the first time. They have also finally banished the blue liquid convention and replaced it with a realistic red. After all, women bleed blood. At the heart of the campaign is a film created by AMV BBDO and directed by Daniel Wolfe, with cinematography b